Head of Content

3 months ago


Dubai, United Arab Emirates Talent Pal Full time

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.

As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.

**Key Responsibilities**:
**1. Content Strategy Development**:
***:

- Develop and implement a comprehensive content strategy that aligns with the company’s goals and brand voice, emphasizing social media, public relations, and a unified paid, owned, and earned media approach.
- Conduct market research to identify content opportunities and gaps, particularly in social media and PR channels.
- Collaborate with the marketing team to ensure content supports overall marketing objectives.

**2. Social Media Alignment**:
***:

- Work hand in hand with the Snr Social Media Manager to align on social media content creation, scheduling, and community management.

**3. Paid, Owned, and Earned Media Mindset**:
***:

- Support and execute integrated campaigns that leverage paid, owned, and earned media to maximize reach and impact.
- Ensure the strategy is conherent across all media types, aligning messaging and creative to maintain brand consistency.
- Collaborate with advertising and media buying teams to optimize paid media spend and performance.
- Leverage owned media assets (website, blog, social channels) to support broader marketing campaigns.
- Foster relationships and partnerships to amplify earned media opportunities.

**4. Content Creation and Management**:
***:

- Ensure content is optimized for SEO and follows best practices.
- Maintain a content calendar and ensure timely delivery of all content projects.

**5. Team Leadership**:
***:

- Lead, mentor, and manage a team of content creators, including writers, designers, and videographers.
- Provide feedback and guidance to ensure the team produces high-quality content.
- Foster a collaborative and innovative work environment.

**6. Performance Analysis**:
***:

- Use analytics tools to measure the effectiveness of content and social media campaigns.
- Generate reports on content performance and provide insights for improvement.
- Adjust strategies based on data-driven insights to enhance engagement, PR reach, and ROI.

**7. Collaboration and Communication**:
***:

- Work closely with other departments, such as sales and product, to ensure content meets business needs.
- Communicate effectively with stakeholders to align content initiatives with company objectives.
- Represent the content team in cross-functional meetings.

**8. Brand Consistency**:

- Ensure all content is consistent with the company’s brand guidelines and voice.
- Maintain a high standard of quality and accuracy in all content outputs.

**Competencies**
- Must be fluent in both AR & EN languages
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude
- Adept at keyword placement and SEO best practices.
- Excellent written and verbal communication skills.
- Proficiency with popular content management systems
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities
- Strong analytical skills, showing deep interest in research and analysis of business-related content
- Ability to interpret website, blog, and social media data in gauging success of the business’s content and campaigns, and communicating meaningful results to communications executives

**Our promise to talent**

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.

Overall it is a place **for you to be your best self.**

**Property Finder Principles**
- Move fast and make things happen
- Data beats opinions
- Don’t confuse motion with progress
- Failure is succe


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