Head of Content
5 days ago
Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.
Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.
As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.
**Key Responsibilities**:
- **Content Strategy Development**:
- **Develop and implement a comprehensive content strategy that aligns with the company’s goals and brand voice, emphasizing social media, public relations, and a unified paid, owned, and earned media approach.**
- **Conduct market research to identify content opportunities and gaps, particularly in social media and PR channels.**
- **Collaborate with the marketing team to ensure content supports overall marketing objectives.**
- **Social Media Alignment**:
- **Work hand in hand with the Snr Social Media Manager to align on social media content creation, scheduling, and community management.**
- **Paid, Owned, and Earned Media Mindset**:
- **Support and execute integrated campaigns that leverage paid, owned, and earned media to maximize reach and impact.**
- **Ensure the strategy is conherent across all media types, aligning messaging and creative to maintain brand consistency.**
- **Collaborate with advertising and media buying teams to optimize paid media spend and performance.**
- **Leverage owned media assets (website, blog, social channels) to support broader marketing campaigns.**
- **Foster relationships and partnerships to amplify earned media opportunities.**
- **Content Creation and Management**:
- **Ensure content is optimized for SEO and follows best practices.**
- **Maintain a content calendar and ensure timely delivery of all content projects.**
- **Team Leadership**:
- **Lead, mentor, and manage a team of content creators, including writers, designers, and videographers.**
- **Provide feedback and guidance to ensure the team produces high-quality content.**
- **Foster a collaborative and innovative work environment.**
- **Performance Analysis**:
- **Use analytics tools to measure the effectiveness of content and social media campaigns.**
- **Generate reports on content performance and provide insights for improvement.**
- **Adjust strategies based on data-driven insights to enhance engagement, PR reach, and ROI.**
- **Collaboration and Communication**:
- **Work closely with other departments, such as sales and product, to ensure content meets business needs.**
- **Communicate effectively with stakeholders to align content initiatives with company objectives.**
- **Represent the content team in cross-functional meetings.**
- **Brand Consistency**:
- Ensure all content is consistent with the company’s brand guidelines and voice.
- Maintain a high standard of quality and accuracy in all content outputs.
**Our promise to talent**
We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.
Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.
Overall it is a place **for you to be your best self.**
**Property Finder Principles**
- Move fast and make things happen
- Data beats opinions
- Don’t confuse motion with progress
- Failure is success if we learn from it
- People over pixels
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