Head of Content

3 months ago


Dubai, United Arab Emirates Shantam Creatives Full time

**HEAD OF CONTENT**

**Position Overview**:
The Head of Content will have dual responsibilities - client management and ideating and executing content strategy for brands.

This role demands a strategic thinker with extensive experience in agency settings, media landscapes, and content creation. Think ad campaigns, social media calendars, press releases, media copies and more.

**Key Responsibilities**:
**Content Strategy Development**:

- Lead the development and implementation of comprehensive copy/content strategies that align with client objectives and company goals
- Analyse market trends, audience insights, and competitive landscape to inform content direction and strategy

**Team Leadership**:

- Manage and mentor a diverse team of content creators
- Foster a collaborative and innovative environment, encouraging team members to excel and contribute creative ideas.
- Liasion with other team heads and ensure smooth collaboration on projects

**Client Engagement**:

- Serve as the primary point of contact for our clients
- Oversee the creation of high-quality, engaging content across various formats, including articles, press releases, blogs, social media posts, videos, and more
- Ensure all content adheres to brand guidelines, is on message, and maintains a high standard of quality

**Performance Monitoring and Reporting**:

- Track and analyse content performance metrics to assess effectiveness and make data-driven decisions.
- Prepare and present performance reports to clients and internal stakeholders, highlighting successes and areas for improvement.

**Strategy Innovation**:

- Stay abreast of industry trends, emerging technologies, and best practices to continuously innovate and enhance content strategies.
- Identify opportunities for growth and new content formats to keep the brand relevant and engaging.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
- 9+ years of experience in content strategy and creation, with a proven track record in agency environments, media, and social platforms (good folio of work)
- Strong experience in client management and engagement, with excellent interpersonal and communication skills.
- Proficiency in content management systems (CMS), social media platforms, and analytics tools.
- Creative thinker with strong problem-solving skills and the ability to adapt to changing trends and client needs.


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