Industry Marketing Gd Communications

3 weeks ago

Abu Dhabi, United Arab Emirates ABB Full time

**Industry Marketing GD Communications**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The Energy Industries Division of ABB is looking for a technically interested and creative Industry Marketing and Communications Manager to join the global team. The Industry Marketing and Communications Manager plans and executes assigned marketing communications activities to support the overall growth goals and launches for business lines and segments. In this role, you will be responsible for creating and executing internal and external marketing communications plans and campaigns to grow volume, revenues, and profit within identified targeted audiences - driving collaboration for marketing and communications activities across all Hub Divisions and sales channels globally. The manager creates compelling messages and content, in line with the global business strategy, to ensure existing and future customers have the right message, offer and experience. The manager delivers customer insights and sales enablement tools to ensure customer pain points and the voice of the customer are well understood by all stakeholders.

**Your responsibilities**:

- Develop and execute strategic and integrated marketing communications plans for selected Industries in coordination with the BL and Hub Marketing and Communications Managers and global division communications team.
- Support product management by managing product launch communications and ongoing lifecycle communications initiatives. Create content and maintain all global marketing material, white papers, web pages, interactive demos, videos etc. in adherence to global ABB brand guidelines.
- Execute global campaigns for demand generation and work with Hub Communications Managers and the Marketing Automation team to ensure awareness and lead generation campaigns are supported with compelling (product and industry) content.
- Create and implement engaging messaging / value propositions around industry pain points and represent the complete PAEN offering in assigned industries.
- Collaborate with the PAEN marketing and communications team to ensure that ABB sales, channels, and customers receive the latest product news and tools.
- Work closely with and brief external communications agencies. Define KPIs, measure results, and control budgets.

**Your background**:

- 10+ years of experience in a similar role within industrial companies
- Open-minded, independent, and ready to explore new things and challenges every day.
- Strong marketing communication and project management skills and creativity
- Self-starter, strong networker with an interest in technology issues and strategic thinking capability combined with a hands-on approach to translate plans into actions and monitor and report on progress.
- Able to express technically complex content in easy-to-understand form
- Strong project management skills and ability to manage several large projects at any given time
- Fluent in English
- Proficient with Microsoft Office and SharePoint

**More about us**:

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