Marketing & Communications Manager

1 day ago

Abu Dhabi, United Arab Emirates Injazat Full time

**About InGenius**

**_ At InGenius, we understand the importance of #innovation, #entrepreneurship, and #partnership. That's why we share the risk upfront with our partners and clients by deploying our resources and capital investment, giving you access to a unique team of experts, and orchestrating a unique ecosystem of embedded tech partners, knowledge networks and #startups._**

The InGenius Lab is the embodiment of Injazat's philosophy - a team, a process and a working environment to enable innovation. That is why the company does not see itself as a service provider, but as a transformation partner working with private companies as well as government entities - integrating an ecosystem of vendor partners with niche expertise to create win/win solutions.

**Being the Marketing & Communications manager within InGenius, you will manage**:
marketing, branding, media and public relations, campaign promotion, market research, issues management, internal communication, crisis communication, as well as marketing-related customer relationship. Further to this, you will be responsible for all engagement activities, that are all essential to enhance the organization's brand reputation and community support.

**KEY ACCOUNTABILITIES**

**Your Day to Day Operations will be**:
**Day to Day Operations**
- Create and assist in executing an integrated marketing & communications plan reflecting a deep understanding of traditional and innovative marketing approaches. Develop and manage all marketing processes, measurement, and information systems, that are needed to enable the overall marketing function to operate efficiently and effectively.
- Oversee the development and execution of internal communication campaigns and events to increase awareness and engagement around Injazat's strategic priorities, and ensure brand uniformity across the organization.
- Strategically use owned and earned media to effectively position Injazat in print, broadcast and online media; and build a culture where the marketing, Technology, Sales and Client Experience functions collaborate, and drive decisions informed by reliable market-tested data.
- Actively plans, manages, recruits and develops staff (e.g., writers, graphic designers, production managers, and digital marketing professionals) as well as vendors to support and further extend the resource of the Marketing and Communications Department. The VP will be expected to judiciously source and manage the use of external vendors and contractors when required.
- Be responsible for the effective operations of the marketing and communications function, including budgeting and planning;
- Partner with and support the business development, sponsorship and sales activities to ensure that new revenue opportunities are developed and actioned

**Budgets and Plans**
- Recommend the budget, and monitor financial performance versus the budget so that the business is aware of forecasted costs and revenues; areas of underperformance are identified and opportunities to improve performance are capitalized upon.

**Strategy /Tactical**
- ** **Oversee Portfolio marketing plan in which strategies and outcomes are directly correlated with desired business objectives
- Review value propositions that are differentiating, relevant, compelling and enduring. Identify new opportunities based on observable buying behavior of a cohort
- Validate market segmentation and competitive analysis to design effective routes-to-market (RTMs) and buyer engagement strategies

**People Development**
- ** **Provide coaching to employees and peers to drive knowledge and understanding of the value of Partnerships

**COMMUNICATIONS**

**Internal**
- All Injazat employees and management

**External**
- Vendors and Suppliers
- Customers/Clients
- Govt / Private sector decision makers, primarily at C- Level

**QUALIFICATIONS**

**Minimum Qualifications**:

- Bachelor's Degree in Marketing, Social Science or Business, or equivalent experience
- 5 - 7 + years of relevant professional experience in Marketing Management

**Minimum Experience**:

- 7 to 10 years of experience in IT Management or client experience executive role or similar working in a local or international IT Outsourcing service provider environment.

**Job-Specific Skills**:

- A strong communicator able to interface with a variety of audiences, both internal and external;
- Excellent written and verbal communication and presentation skills and the credibility and poise to present to a wide range of stakeholders;
- Proven success at developing and implementing digital marketing and social media strategies to enhance visibility, engagement and loyalty;
- Extensive experience developing, implementing, and analyzing both traditional and social media metrics;
- Innovative thinker, with a track record for translating strategic thinking into action plans and results;
- Experience building, leading and mentoring a team of marketing and communications specialists;
- Superior m

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