Marketing & Communication Coordinator

3 weeks ago

Abu Dhabi, United Arab Emirates Digital Innovation Technology Company Full time

The Marketing & Communication (MarCom) Coordinator is responsible for the development and supervision of all marketing and communications strategies(online/offline), including the brand development of goals, campaigns, tactics, budgets, and the implementation plans per the annual, quarterly, and monthly plans.

**Essential Duties & Responsibilities**
- Initiate research, development, and implementation of new marketing
- Programs related to the overall MarCom strategies of the company.
- Develop and promote branding initiatives consistent with corporate business goals and objectives.
- Maximize brand or service value through the development of ancillary revenue streams and new opportunities.
- Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
- Develop marketing plans within budget requirements.
- Create a robust annual marketing plan with approved budget considerations and manage the plan in coordination with the MarCom team and/or agencies.
- Collaborate with all departments to identify internal and external customer needs.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
- Develop, manage and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
- Analyze potential new products/media to enhance the marketing/communications work.
- Develop, manage and produce materials and fully engage in content creation to create a cohesive image and message across all channels
- Oversee the development, management and maintenance of all online and offline communication.
- Provide strategic leadership to the marketing group and all other departments.
- Set the yearly key performance indicators (KPIs) for the marketing group and actively manage the department to accomplish its goals.
- Manage and lead e-commerce and digital campaigns, ATL/BTL campaigns, and activations across all company branches using the channels of communication and marketing mix.
- Handle all PR related plans for the brand and work hand-in-hand with agencies and partners to ensure brand voice is consistent and appealing to target audiences.
- Manage brand compliance activities with the Quality Assurance department.

Minimum Qualification:

- BSc/BA. University Degree in Marketing.
- Excellent communication and presentation skills / public speaking
- Minimum 3 years' experience on a managerial level in a similar field.
- Excellent in English. Arabic
- Solid knowledge of social media, CRM, Leadership, Organizational, Technical, Communications, and Creative skills.
- Out-of-the-box thinker build strong relationships with key people or organizations.
- A creative mind partnered with the ability to find the best practical solutions and make the work happen.
- Any Nationality (Male or Female).

Good to have:

- Master's (preferred)
- UAE Driving License (preferred)

**Salary**: AED3,000.00 per month

Ability to commute/relocate:

- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Language**:

- English (required)
- Arabic (preferred)

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