Product Marketing Manager

4 days ago


Abu Dhabi, United Arab Emirates Alef Education Full time

Product Marketing Manager

**Job Details**

**Division**

Marketing

**Reporting Manager**

Head of Marketing

**Job Location**

HQ, Abu Dhabi, United Arab Emirates

**Job Purpose**

We are searching for a highly-creative Product Marketing Manager to lead our product marketing strategies. In this position, you will be responsible for all aspects of our product marketing activities and operations. Your duties will include planning, implementing, monitoring, and reporting on our product marketing campaigns across all outlets and platforms.

addition to being an outstanding communicator, you will also demonstrate excellent interpersonal, communication, and analytical skills.

**Key Responsibilities**

**Product Marketing Strategy**:

- Lead the development of the annual strategy for all product marketing to enable target market reach and lead generation objectives_
- Develop and implement product marketing strategies designed to achieve lead generation and sales objectives for Alef Education products and services
- Design and implement detailed product marketing plans and concepts to maximize efficiency and performance of targeted goals within budget parameters
- Evaluate market conditions, leading market research and analysis to support development of detailed product marketing strategies and campaigns
- Collaborate with marketing and design teams to produce and delivery creative content that maximizes marketing results, aligned with brand and division strategies
- Monitor performance of product marketing effectiveness, adjusting and streamlining promotion and lead generation processes to enabling effective sales generation

**Product Market Research**:

- Lead analysis and development of marketing research to enable decision making on product marketing strategies based on trends and target market needs_
- Utilize analysis to evaluate end-to-end customer experience and perception across multiple channels and customer touch points to influence marketing content
- Facilitates ongoing product team communication to ensure all key stakeholders are well informed and aligned on trends, data, and marketing achievements/obstacles
- Research and forecast future sales and performance trends
- Research competitors and capitalize on market activities to improve digital marketability of Alef Education products and services
- Track and periodically report industry and market trends in digital and product marketing to enable aligned and effective practices that deliver results across the organization
- Analyze the market to identify business opportunities and generate new business ideas for rthe products
- Interview customers and build impactful case studies in collaboration with the marketing team

**Campaigns Management**
- Lead campaign plans, execution, monitoring, and reporting across all products while maximizing on results achieved in terms of budget, KPIs, reach, target audience, and objectives_
- Develop campaigns that will work effectively across digital channels, paid, organic and owned channels
- Own the campaign implementation plan and execute it end-to-end, up to final evaluation
- Track the results of all campaigns and perform analysis / learnings for improvements
- Develop impactful sales and post-sales marketing collateral
- Administrate and manage the lead tracking system
- Engage/influence all related internal stakeholders - especially product owners and their teams
- Propose and manage PR campaigns and events for increased sales leads and to add to the brand value
- Drive strategy to engage industry awards and industry publications to maximize the Alef Education products’ visibility in the market place
**_
Marketing Design & Implementation
- **
- Using a large variety of marketing tools; design, implement and monitor efficiency and performance of product marketing results_
- Collaborate with marketing and design teams to produce and deliver creative content that maximizes marketing results, aligned with brand and product strategies
- Develop and monitor Key Performance Indicators and dashboards that enable effective analysis, reporting and decision making with a notable ability to quickly identify and respond to patterns of marketing success or failure
- Work closely with Head of Sales and Product teams to manage key performance indicators of active marketing campaigns and rapidly make adjustment when needed to maximize spend results

**_
Community Leadership
- **
- Responsible for managing communication and relationships across the organization in order to effectively lead and enable high performing teams to achieve their goals_
- Build effective relationships with team members, inviting and facilitating problem solving and idea generation to help empower individual capabilities
- Train, coach and develop team members, ensuring clear expectations are communicated and regularly discussed in an open, collaborative team culture
- Evaluate and periodically review competencies throughout team, identifying a


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