Marketing Performance Executive

6 days ago

Dubai, United Arab Emirates Informa Markets Full time

Company Description

This role aims to ensure EMEA marketers can thrive and drive performance using our marketing technology. The Marketing Performance Executive will drive marketing excellence, best practices and technology adoption by offering training, troubleshooting and support across our key marketing platforms.

Working closely with the business and platform owners to become a trusted and continuous source of knowledge across our marketing tech stack. They will provide regular, proactive communication to the marketing community and drive change and adoption of our processes and platforms to ensure we deliver results and grow our business.

With the Marketing Performance Manager, they will identify and communicate best practices in delivering optimised web experiences, marketing automation campaigns and data-driven decision making.

**Job Description**:
**Business Support**
- Act as the first point of contact for 'how do I' enquiries from marketers
- Adobe Experience Manager
- Adobe Analytics
- Oracle Eloqua.
- Proactively monitor incidents and requests to improve service levels, workflows and training materials
- Assist business users in their communication with Product, Data, and IT support teams and escalate issues as appropriate

**Communication**
- Create and maintain effective communication channels with marketers
- Establish communication channels with Informa's support teams
- Provide and share insights to marketing teams across EMEA
- Proactively identify critical business issues in advance and escalate them to the appropriate department head or platform owner

**Tactical Support**
- Provide support for our enterprise Adobe and Oracle products
- Provide support and advice on data-related enquiries
- Escalate major incidents to appropriate parties in line with agreed processes and procedures

**Qualifications**:
**Qualities needed for the role**
- Ability to quickly learn new technologies and tools
- Up to date with the latest trends and best practices in marketing and analytics
- Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance

**Qualities needed for culture fit**
- A growth mindset and highly proactive
- Ability to work under pressure
- Collaborative
- Adaptable
- A high degree of cultural awareness, working with a global team

**Skills required**
- Experience in using marketing automation technology (preferably Eloqua)
- Experience using Adobe Experience Manager (or similar CMS)
- Experience in marketing analytics and reporting platforms
- Exceptional communication skills demonstrating an ability to communicate with both business teams and technical teams effectively
- Previous experience working in a marketing function
- Demonstrate analytical, logical thinking capability
- Ability to prioritise and handle incoming enquiries effectively

**Desired**
- BSc/MSc degree in relevant business/technology discipline or certified marketing qualifications
- Previous experience in delivering training, running workshops and facilitating learning experiences
- Strong presentation and storytelling skills
- Front End Web Developer Skills
- Previous experience in the B2B / B2C events industry

Additional Information- We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. _

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