Performance Marketing Executive

1 week ago


Dubai, Dubai, United Arab Emirates IFZA Dubai Full time

Are you a results-driven marketer with a passion for driving growth through search engine marketing (SEM)? We're looking for a Performance Marketing Executive to join our team. As a Performance Marketing Executive specializing in SEM, you'll be leading our digital advertising efforts by managing and optimizing campaigns, analyzing data, and uncovering insights to fuel business growth. If you have a strong track record in SEM, a talent for data-driven decision-making, and the ability to enhance performance, we welcome you to be part of our dynamic team.

Key Responsibilities:

  • SEM Campaign Management: Create, manage, and optimize SEM campaigns to achieve performance goals.
  • Social Media Advertising: Develop and execute digital campaigns across different channels targeting key audiences.
  • Keyword Research: Conduct thorough keyword research to identify high-impact search terms.
  • Ad Copywriting: Craft compelling ad copies that resonate with target audiences.
  • Budget Management: Allocate and oversee advertising budgets across platforms, ensuring a positive ROI.
  • Bid Management: Adjust bids strategically to maximize campaign performance.
  • A/B Testing: Perform A/B tests to enhance ad creatives and landing pages.
  • Data Analysis: Analyze campaign data to spot trends, insights, and areas for improvement.
  • Reporting: Generate regular reports on SEM/SM performance and share insights with stakeholders.
  • Conversion Rate Optimization: Collaborate with web teams to boost landing page performance and conversion rates.
  • Competitive Analysis: Monitor competitors' SEM strategies and adapt approaches accordingly.
  • Stay Current: Keep updated on industry trends and search engine algorithm changes.
  • ROI Focus: Aim for a positive return on investment for all SEM activities.
  • Testing and Experimentation: Implement and track experiments to optimize campaign performance.
  • Ad Platform Expertise: Proficiency in using various SEM platforms like Google Ads, Bing Ads, and others.
  • Collaboration: Work closely with cross-functional teams to align SEM strategies with marketing goals.
  • Continuous Learning: Maintain industry certifications and stay current with SEM best practices.
Requirements
  • Certified/Qualified in Digital Marketing or related field preferred.
  • Prior work experience as a Performance Marketing Executive focusing on SEM or similar.
  • Prior experience with SEM.
  • Full proficiency in English is mandatory.
  • Additional languages spoken are beneficial.
  • Strong communication, interpersonal, and analytical skills.
  • Intermediate computer literacy, e.g., MS Office.
  • Proficiency in web analytics and ad serving tools.
  • Good understanding of target markets and competitors.
Benefits
  • 24 annual leave days.
  • Annual flight home.
  • Life insurance plan.
  • Medical insurance plan (with optional upgrades at personal cost).
  • Access to exclusive Fazaa discounts at various retail stores, F&B outlets, fitness clubs, cinemas, and more.
  • Invitations to company functions, staff events, and team-building activities.
  • Opportunities for personal growth within the organization.
  • Participation in a motivated team and Moving Forward Company Culture.


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