Performance Marketing Executive

3 weeks ago

Dubai, United Arab Emirates Binghatti Developers Full time

Job Description:

- Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc.
- Conduct thorough market research and analysis to identify target audience segments and develop customer personas.
- Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimizations.
- Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech.
- Working cross-departmentally to align campaign strategies and goals across the organization.
- Digital Media Buys for campaigns in order to optimize the spends to meet the target.
- Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.
- Optimize digital advertising campaigns to maximize key performance indicators (KPIs), such as Cost per lead (CPL), click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Monitor and analyze campaign performance using data analytics tools, provide actionable insights, and make data-driven recommendations for continuous improvement.
- Collaborate with cross-functional teams, including creative, content, and development teams, to ensure effective execution of campaigns and maintain brand consistency.
- Prepare regular reports on campaign performance, budget utilization, and ROI for management review.
- Stay up to date with the latest industry trends, emerging technologies, and best practices in performance marketing, and implement them into the marketing strategies.

**Requirements**:

- Excellent spoken and written English communication skills. Arabic communication skills are highly preferred.
- A university degree in Marketing, Communications, or Business
- Expert with Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing concepts
- Strong experience in creating and optimizing campaigns on Google, Facebook, Snapchat, LinkedIn, Twitter and TikTok
- Strong analytical, reporting and communication skills.
- Prior Knowledge of Marketing Automation
- Prior knowledge and Expertise of Web development
- Technical knowledge of creating reporting dashboards
- Two successful digital campaign case studies [ Campaign preparation, Execution on digital platforms, Optimization & Reporting ]
- Submit references of Digital reporting dashboards created in previous roles.

**Salary**: From AED10,000.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)
- marketing executive: 1 year (preferred)

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