Key Accounts Trade Marketing Manager

3 weeks ago

Dubai, United Arab Emirates coty Full time

This role will report into the Country Manager UAE and General Manager Joint Venture.

**Overall Responsibilties**:
Work alongside KAMs to build short-term and long-term strategy for all Coty Brands by retailer by market (bricks & clicks)
Insure a perfect communication between the KA department and Marketing + Business Units
Build the trade marketing strategy for the Key Accounts, ensuring ambitious growth on Sell-out, SOM and ranking evolution for Coty luxury Portfolio
Work closely with KAMs to plan CY & FY targets ensuring all objectives are met
Build coherent and tailored Trade Marketing Plan to ensure growth in Sell out, SOM & Ranking
Prepare for the Key Retailers Strategy meetings to support KAMs on negotiations & achieving business objectives

**Planning & Execution**:
Work Alongside KAMs on AOP for all Key accounts by brand by market
Work with the brand team to ensure all plans are inline with the brand strategy and expectations
Plan for all future novelties and animation strategy alongside brand team for all retailer strategy meetings
Ensure that all animations tools (360) are available prior to all animation executions including Sales expectations by market brand
Ensure BUs are aligned on the TMP strategy and support required on local level with animations, podiums, sampling, etc for bricks & clicks
Provide BUs with SO & SOM targets to ensure performance are on track.
Work closely with brand team to create Coty-led retailer thematics during KCPS
Work closely with BUs on Coty-led retailer thematics during KCPS in terms or sell out & SOM objective(s)
Give direction to BUs on forecasting of sellables & non-sellables with 360 instore launch strategy for all novelties
Ensure samples are being forecasted in order to participate with retailer thematics & KCPs
Align closely with all functions such as marketing, sales, finance, supply etc to ensure smooth deliverables
Ensure All SM & CRM assets are shared with the retailers prior to all activations ensuring best in class online visibility
Follow up with Merch team on renderings and TDs for all animations in order to secure approvals with retailers

**Results and Performance**:
Conduct in-depth analysis of performance of all brands by market by retailer on an sku level
Analyze beauty market performance and trends, and expected category trend
Track new launches performance and assess their contribution to the brand
Analyze SWOT of each brand by retailer by market to ensure regional targets and ambitions are in-line with the direction of the brand strategy and retailer agreements (JBP, KBDs)
Address analysis with all BUs to assess what works and what needs to be done to improve results - build action plan(s) based on quantitative results and qualitative feedback
Highlight opportunities and risks that are foreseeable to manage expectations internally & externally

**Financials**:
Calculate ROI on all investments to ensure a balanced P&L
Work on P&L along with KAMs to assess financial well-being of every key account.
Work on Monthly reports assessing BU investment on Trade Spend & A&CP by account to assess level of investment vs ROI generated

**What we are looking for**:
Minimum of 5 years' experience in a similar role, preferably with beauty sector experience
Comfortable using Excel, with a strong grasp of numbers
Previous experience managing a P&L
Eager to learn and curious to propose creative solutions.
Thrives well with ambiguity and adapts to business needs - adapting in a fast-paced environment (anticipate and adjust to be quick thinker)
Outgoing and dares to go out of his/her comfort zone.
Strong team collaborator, adding value and showing enthusiasm for growth and improvement.
Strategic mindset, dedicated attitude, and a strong desire for success.
Valuing cooperation and respect, both within the team and when dealing with brands.

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