Manager - Strategy & Insights
2 months ago
Company Description
**Job Description**:
The Senior Manager in the strategy & insights team is:
- The driver of effective strategic solutions on key assigned brands
- The driver of insight-generation on key assigned brands
- The driver of proactive strategic and creative thinking on key assigned brands
- The driver of collaboration with communication, creative, innovation and social teams
- The driver of an innovative strategic culture within the insights & strategy team too
**Technical & Product**
- Actively uses and advocates the Publicis Groupe FUEL platform.
- Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
- Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
- Comes up with proactive briefs for clients based on qualified opportunities.
- Leads the client's Effectiveness awards entries and submissions, regionally and globally.
- Support creative teams on Creative awards for clients.
**Business Acumen & Operational Efficiency**
- Is knowledgeable about the client's category and business.
- Oversees successful reviews of work and final delivery of assignments and tasks for clients and pitches.
- Oversees development of client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
- Oversees category and competitive landscape assessments.
**Innovative & Analytical Mindset**
- Market Research: Designs and executes original methods of primary research producing actionable reports.
- Ideation: Synthesizes complex information into compelling stories and inspiring creative opportunities.
- Competitive Analysis: Drives the analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
- Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists
**Qualifications**:
- Bachelors or Masters degree in marketing, research, data or business.
- Min 7-9 years experience working in a strategy role
- Fluent in Arabic would be a plus
- Experience working in an agency would be a plus
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