Retention Marketing Manager
6 months ago
**Retention Marketing Manager/Assistant Manager**
**Responsibilities**:
- Work with the internal Marketing, Product and BI team to plan and execute campaigns that
drive player engagement and revenue.
- To create journeys for existing users which help engage them more and bring them back to the
platform along with generating higher revenue and continuous engagement
- To plan and execute the Monthly marketing calendar
- Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding
business metrics by coordinating with the Analytics team.
- Work with Acquisition and Product teams to help develop our websites/apps to improve design,
usability, content, and customer experience.
**Desired Skills**:
- 5+ years’ of experience in CRM campaigns, journeys and analytics, with specific experience
e-commerce experience).
- Knowledge of tools such as Mixpanel ,Webengage and Clevertrap.
- Hands-on Experience in user retention and engagement campaign execution
- Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits,
conversion rates, latency, bounce rates, etc.
- Understanding of RFM, databases, SQL, Tableau etc is preferred
- Ability to effectively communicate and manage relationships with external vendors and partners.
**Preferred Education and Professional Background-**
- B.Tech / MBA / Degree in Business Analytics / Communication
- Gaming/Entertainment / e-commerce/ Travel industry
**Salary**: AED8,000.00 - AED12,000.00 per month
Ability to Commute:
- Dubai (required)
Ability to Relocate:
- Dubai: Relocate before starting work (required)
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