Retail Campaign Manager

6 days ago


Dubai, United Arab Emirates GMG Full time

**About GMG**:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

**Job Purpose**:

- Lead the implementation of the yearly retail promotional calendar supporting the growth of food and nonfood categories in stores and across the business touchpoints.
- Develop best in class and measurable campaigns that drive customer engagement and footfall.

**Key Accountabilities**:

- Lead end to end execution of the retail promotional calendar liaising with the category managers in a timely and productive way to deliver the brand value proposition
- Develop best in class customer campaigns and activations that engages the customers in a seamless CX- journey, drives impact and delivers upon business and marketing objectives
- Manage end to end relationships from briefing to sign off with creative, marketing and production agencies ensuring effective ratio between cost and service including relationships and agreements with third parties’ suppliers and partners
- Ensure measurable and effective customer reach through a well-built communication mix working hand in hand with the omnichannel communication team
- Monitor the campaigns implementation in store, evaluating and introducing display solutions and innovation that creates an impact and drives sales growth
- Measure campaigns and promotions performance proposing tactics to meet campaigns objectives
- Coordinate with cross -functional teams for both internal and external communication to ensure that deadlines are effectively met

**Job Requirements**:

- A Bachelor Degree in Marketing or similar
- A minimum of 3 years’ recent experience in Marketing, Branding or Agency managing campaigns and marketing operations
- Food retail experience in the Middle East is a plus
- Proficient on Microsoft Office Applications - PowerPoint, Word, MS Excel
- Proficient to evaluate Campaign performance and ROI analysis


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