Retail Stores Marketing Manager
5 months ago
A leading Gaming Retail group in the Middle East is looking for a Retail Marketing Manager to join their team.
Key Responsibilities:
- Develop and execute marketing plans to increase sales in our retail channels including brick-and-mortar stores and e-commerce platforms.
- Improving new customer acquisition metrics in the MENA region by driving organic social media strategies, end-to-end campaign development, and integrated marketing strategy implementation.
- Direct successful marketing and PR programs to generate a positive return on investment by utilizing internal resources and fostering cooperation with regional agencies and sponsors.
- Organize and execute events and promotions to increase foot fall in our retail stores.
- Achieving success in measuring key performance indicators, analyzing campaign metrics to identify trends and shortcomings, devising remedial actions, and delivering incremental improvement in return on investment.
- Collaborate with the sales team to create effective in-store displays and promotions that drive sales and showcase our products.
- Create and manage relationships with key industry influencers, media outlets and bloggers to increase brand exposure.
- Establish a close relationship with Esports players and influencers in order to elevate the brand.
- Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed to achieve business goals.
- Manage the marketing budget and ensure that all campaigns are cost-effective and generate a positive return on investment.
**Experience & Skills**
5+ years of experience in retail and/or esports marketing, preferably in the gaming industry.
- Bachelor's degree in marketing, Business Administration, or related field.
- Strong understanding of social media platforms and how to use them to drive customer engagement.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, influencers, and other stakeholders.
- Proven track record of creating and executing successful marketing campaigns.
- **Passion for gaming.**:
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- **Knowledge of the latest trends and developments in retail /esports industry.**
Pay: AED20,000.00 - AED25,000.00 per month
Application Question(s):
- Are you a gamer?
**Education**:
- Master's (required)
**Experience**:
- working for e-commerce platforms: 5 years (required)
- campaign developments and PR & promotions: 5 years (required)
- conducting marketing campaigns to increase the brand value: 5 years (required)
- Marketing Manager in GCC countries: 5 years (required)
- executing ATL & BTL plans: 5 years (required)
- Marketing Manager with Retail stores in GCC: 5 years (required)
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