Campaign Manager
20 hours ago
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
**About the position**:
- Budgeting and performance measurement
- Development of annual campaign calendar, including calendarized budget spend by brand and carline
- Tracking of campaign spend by quarter, brand and carline and variance analysis
- Quarterly campaign management
- Monitoring of competitor tactical offers and trends to determine most appropriate actions to drive customer demand
- Development of quarterly tactical product campaigns to achieve volume and profit objectives
- Evaluation and identification of potential buzz models from Dealer Principals
- Working with brand General Managers to develop appropriate finance offers
- Liaison with Marketing Managers to ensure effective communication to target customer groups
- Monitoring and reporting of campaign effectiveness and identification of improvements and enhancements during and post campaign periods
- Tactical campaign development
- Liaisons with Brand General Managers and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimize stock holding
- Stakeholder Collaboration
- Liaison with Brand Principals and General Managers to secure adequate tactical support from Dealer Principals to support campaigns and maximize retained margins
**About you**:
- Bachelors Degree in Marketing or relevant education
- 4 years of relevant working experience in automotive pricing and product at Original Equipment Manufacturers or Major Distributor Level
- Experience in utilizing pricing tools
- Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams and ensure high quality deliverables with attention to detail
- Develop, execute, and manage entire product lifecycles and guide colleagues
- Affinity with cars in general and the automotive industry within GCC (Gulf Coorperation Council) and mass market automotive brands
- Proficient in Microsoft Office
- Strong analytical skills
REF: TB
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