Marketing Lead

2 days ago


Dubai, United Arab Emirates The Economist Group LTD Full time

Introduction:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

The ideal addition to the team is a strategic thinker with a proven track record of owning campaigns that attract, engage and retain audiences and someone who can bring forth a strong arsenal of marketing techniques and methods. This is a rare opportunity to join an ambitious team who are genuinely customer-centric and committed to delivering the very best results for our clients.

Accountabilities:
- Develop bespoke marketing plan and strategy tailored to each edition, demonstrating understanding of local markets- Manage and own execution of the marketing promotion plan- Data selections: work with internal and external stakeholders to ensure each campaign has the correct data pool- Website management: work with internal and external stakeholders to build and manage the event websites- Work closely with the client to provide regular progress reports and to obtain approval of marketing collateral and copy- Brief and manage paid digital marketing campaigns- Own content creation ideas and execution. E.g. speaker interviews, vox-pop videos, infographic videos etc.- Responsible for vetting and making recommendations on registrations (with Marketing Executive assistance closer to the event if required)- Provide training to the Marketing Executive when required- Complete post show marketing reports-
- Assist Marketing Manager to execute marketing tasks and manage relationship with the client as required

Experience, skills and professional attributes:
- Marketing degree or equivalent- Relevant event marketing experience (preference given to conference marketing and industry events experience)- Commitment to standards of excellence with attention to detail- Experience with client management and has strong presentation skills- Solid understanding of delegate acquisition, digital marketing and new media channels and the ability to explain (to non-marketers) how each of these works- Proficient with marketing and analytics systems such as Google Analytics, Eloqua/Mailchimp, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress- Actively listens to client feedback and is willing to amend marketing plans and work based on this- Familiar with the importance of data and how best to use it in order to target the right audience- Ability to manage multiple tasks, prioritise accordingly and work to tight budgets and deadlines


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