Aruba Channel Marketing Manager

3 weeks ago

Dubai, United Arab Emirates Hewlett Packard Enterprise Full time

Aruba Channel Marketing Manager - MEA

This role has been designated as ‘Edge’, which means you will primarily work outside of an HPE office.

**_
Job Family Definition:_**

Responsible for developing and managing relations with business, technology and channel partners to drive new business and grow existing business, evaluate sponsorships and sell with partners. Examples of partners: key reseller/retail accounts, independent software vendors, system integrators, component suppliers, trade associations and premium/incentive companies. Activities encompass marketing programs/solutions to/through/with partners to create demand and incremental revenue for company offerings and to deliver differentiated company customer experiences and technology. Assists partner(s) with and monitors delivery of the company experience. Manages/optimizes partner Market Development Funds (MDF), i.e., tracking availability/utilization of funds, developing and/or compliance with program terms, full leveraging of existing programs and proposals for new MDF-based initiatives.

**_ Management Level Definition:_**

Aruba is redefining the “IT EDGE”. Creating new customer experiences by building intelligent spaces and digital workspaces. We are focused on campus, branch, mobility and the IoT to transform business models with the combined power of compute, context, control and secure connectivity

**_ Responsibilities: _**
- Direct development of value proposition, integrated solution offering and market positioning to/with/through partner and successfully launch solution in the market (typical partner profile is large partners with majority operations in particular region in the enterprise business).
- Lead and develop breakthrough partner strategy and Marketing plans.
- Direct development of messaging and content framework for partner programs and campaigns.
- Identify and recruit new partners.
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Develop/drive TPE/TCE plans and execution.
- Develop regionally go-to
- market strategy and guide marketing effort to ensure market penetration.
- Establish and maintain execution level relationship to promote company and partner total solution capabilities.
- Additionally, may be assigned responsibilities at lower job levels.

**_ Education and Experience Required: _**
- BA or BS in Marketing or related field; MBA preferred.
- 7+ years marketing experience.
- Partner, sales, industry, channel experience or equivalent.

**_ Knowledge and Skills: _**
- Expert knowledge of marketing principles, practices, tactics and tools.
- Thorough knowledge of working with large partners and managing product/ service/solution lifecycle.
- In-depth knowledge of industry and customer segments and demand generation program.
- Excellent written/oral communications and analytical skills.
- Excellent interpersonal skills; ability to build and manage virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing and consensus-building skills.

Join us and make your mark

We offer:

- A competitive salary and extensive social benefits
- Diverse and dynamic work environment
- Work-life balance and support for career development
- An amazing life inside the element Want to know more about it?

Then let’s stay connected

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together

Unitedarabemirates

Aruba

**Job**:
Marketing
**Job Level**:
Expert

**Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.**

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

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