Ecommerce & Digital Marketing Manager

1 month ago


Abu Dhabi, United Arab Emirates AL ZAABI GROUP Full time

**Position Overview**:
**Key Responsibilities**:

- **Digital Marketing Strategy**:

- Develop, execute, and oversee digital marketing strategies to increase brand awareness, drive website traffic, and maximize online conversions.
- **eCommerce Management**:

- Manage and optimize the company’s eCommerce platforms to enhance user experience and increase online sales.
- Collaborate with the product and sales teams to ensure online inventory is current, descriptions are accurate, and promotions are aligned with overall business objectives.
- **Social Media & Content Marketing**:

- Oversee social media strategies and content creation to engage customers and build brand loyalty.
- Lead content marketing initiatives that drive engagement and conversions, aligning with the eCommerce strategy.
- **Performance Tracking & Analytics**:

- Use web analytics tools (e.g., Google Analytics, Shopify, Amazon Seller Central) to monitor the performance of digital campaigns and eCommerce sales.
- Provide actionable insights based on data analysis, adjusting strategies to optimize ROI and reach key performance indicators (KPIs).
- **SEO & SEM**:

- Drive organic growth by implementing on-page and off-page SEO best practices.
- Manage pay-per-click (PPC) advertising campaigns, monitor their performance, and optimize for maximum results.
- Segment customer lists and tailor messaging to improve engagement rates and conversion rates.
- **Team Leadership & Collaboration**:

- Lead and mentor a team of digital marketing professionals, providing guidance and promoting a culture of innovation.
- Work closely with cross-functional teams, including design, product, and sales, to create a cohesive online experience.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
- 5+ years of experience in digital marketing with a focus on eCommerce, preferably in 2-3 industry exposure
- Proven experience with eCommerce platforms such as Shopify, WooCommerce, Magento, or Amazon Seller Central.
- Proficiency in SEO, SEM, PPC, and analytics tools (e.g., Google Analytics, SEMrush).
- Data-driven mindset with excellent analytical and problem-solving skills.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.

**Preferred Skills**:

- Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
- Experience in CRM software and customer journey mapping.
- Knowledge of UI/UX principles for eCommerce optimization.

Pay: AED10,000.00 - AED15,000.00 per month


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