Digital Marketing Manager
2 months ago
_**Job purpose**_
As the Digital Marketing Manager, you will be responsible for developing and executing
innovative digital marketing strategies that promote our real estate projects. You will
work closely with cross-functional teams to enhance our brand visibility, engage with
potential buyers, and generate leads through various online channels.
- **Key accountabilities**_
- Strategy Development: Craft and execute digital marketing strategies that align
with our real estate goals.
- Content Creation: Lead the development of engaging content for our website,
with our audience.
- SEO & SEM: Optimize our digital content for search engines and manage PPC
campaigns to boost traffic and conversions.
- Social Media Management: Create and oversee social media campaigns that
showcase our properties and foster community engagement.
- Lead Generation: Develop and implement strategies to attract and nurture
potential buyers.
- Analytics & Reporting: Use tools like Google Analytics to track performance
metrics and provide insights for improvement.
- Collaboration: Work closely with sales, design, and development teams to ensure
marketing efforts support our business objectives.
- Market Research: Stay informed on industry trends and customer preferences to
refine our marketing strategies
- **Qualifications**_
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in digital marketing within the real estate sector.
- Strong skills in digital marketing tools and techniques, including SEO, SEM,
- Proven track record of managing successful digital marketing campaigns.
- Excellent communication and interpersonal skills.
- Proficiency in analytics tools (Google Analytics, SEMrush, etc.) and marketing
software (HubSpot, Mailchimp, etc.).
- Creative mindset with strong problem-solving skills.
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