Digital Marketing Executive

4 months ago


Abu Dhabi, United Arab Emirates EMIRATES PARK ZOO AND RESORT Full time

We are looking to recruit **Digital Marketing Executives** to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. Its major role in enhancing out multi
- faceted brand, building awareness within the digital space and with the goal of improving brand recognition, coupled with the redesign and development of our company website, ecommerce platform and online ticketing sales.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing executives will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
- **Duties & Responsibilities**:_

**RESPONSIBILTIES**
- Google Analytics: Tracks and reports website traffic, user behavior, and conversion metrics.
- Search Engine Optimization (SEO)
- SEMrush: Comprehensive SEO tool for keyword research, site audits, and competitive analysis
- Content Management and Creation
- Manages and schedules posts across multiple social media platforms.
- Simplifies social media scheduling and analytics.
- Google Ads: Manages pay-per-click (PPC) and display ad campaigns.
- Facebook Ads Manager: Creates and manages ads on Facebook and Instagram.
- LinkedIn Ads: Facilitates B2B advertising on LinkedIn.
- Tik Tok, Snapchat, YouTube ads, Google analytics, LinkedIn ads.
- Finds and manages relationships with influencers.

**REQUIREMENTS**
- BS/MS degree in marketing, IT or a related business field
- Proven working experience in digital marketing, preferably multilingual with a strong preference for English/Arabic other languages also considered.
- Creative flare with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Webtrends, MOZ, SEORush)
- Working knowledge of ad-serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking

Up to date with the latest trends and best practices in online marketing and measurement



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