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Marketing Lead, Middle East

4 months ago

Dubai, United Arab Emirates WTW Full time

The role of Marketing in WTW is two-fold: to support the company's growth and revenue goals and to protect and promote a consistent global brand. As trusted business partners, the marketing group functions as an integrated global team providing comprehensive marketing support to all business segments and regions through well planned and executed marketing campaigns. The Marketing Lead, Hong Kong / Marketing Manager, Hong Kong role is an individual contributor role.

In this position, you will be a member of the regional Asia geography marketing team that is focused on supporting the business in achieving its commercial goals for the Hong Kong market.

Responsibilities include but are not limited to:
Marketing
- Marketing Strategy: work with the business leaders in Hong Kong to set the marketing strategy for each segment and Line of Business including segmentation, targeting and positioning. Output of the strategy include: marketing campaigns, budget, KPI setting and measurement and ongoing update of marketing plans based on campaign performance
- Marketing Campaign Delivery - you will work with the sales teams to reach the target audience and drive Marketing Qualified Leads by executing projects and campaigns including segmentation, targeting and positioning. Output of this plan include activities in: industry and partnership events, hosted events, direct outreach campaigns, digital marketing and social media

Clients
- Drive demand generation with leads as the marketing deliverable to the business
- Be a marketing thought leader and introduce innovative and effective content through multi-modalities, omni-channel marketing channels that are engaging to clients and prospects
- Understand the client’s buying journey and buyer roles and be adept at segmentation strategies and best practices to effectively target and deliver appropriate messaging
- Communicate effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues.

Excellence and Innovation
- Partner with Hong Kong office leadership to create and develop successful marketing strategies for the market and prepare and deliver the marketing plan that identifies the ideal marketing mix and strategy to leverage regional and local activities that will accomplish the following objectives:
a. Understand market goals and key client issues
- Generate sales lead opportunities from marketing initiatives
- Enhance and foster relationships with existing clients
- Create internal awareness of key marketing initiatives and programs and support follow-ups

Financial
- Manage the allocated country marketing budget and provide counsel to the country and segment leaders on the best use of the budget for maximum marketing ROI
- Work with Finance and vendors to ensure invoice is coded correctly, expenses are paid timely and track budget accurately
- Provide analysis and insights into marketing activities and related costs to determine their effectiveness and impact and provide performance benchmarking

People
- Identify cross-business collaboration opportunities and build relationships across the business segments to effectively channel marketing objectives in the Hong Kong market
- Partner with marketing colleagues and internal business clients to define project objectives including sales opportunities and deliver projects on time and to required specifications.
- Foster collaboration and coordination with marketing colleagues and understand different roles and responsibilities within the sales and marketing organisation.
- Build strong relationships across multiple stakeholders to effectively establish marketing objectives and ensure full support for the marketing strategy and plans
- Communicate and partner effectively with local and regional team members and internal clients to set expectations, drive project completion, problem solve issues to ensure most effective marketing strategies are delivered in impactful markets and measurable ways
- 7+ years of B2B marketing experience, ideally gained within a financial services, professional services, human resources consulting or start-up environment.
- Data driven marketing experience with a strong background in the design and implementation of field marketing and demand generation activities such as Revenue Marketing, Account Based Marketing
- Proven experience with creating new marketing opportunities and a background of engaging clients with innovative and engaging methods that produced measurable results for positive ROI
- Strategic and tactical marketing experience, with specific emphasis on marketing planning, execution and experience with marketing technologies and online project management tools
- Digital native that will drive exceptional and creative Marketing campaigns online (LinkedIn, Google Advertising, etc)
- Strong communicator that can partner with segment leaders to achieve revenue goals and business impact for the Hong Kong market
- Exceptional project