Brand Advocacy Manager

3 weeks ago

Dubai, United Arab Emirates L'Oreal Full time

**You will be**

**Working with influencers and Integrated Marketing Communication team.**
- You are always on to find new online key opinion leaders that will fit with the brand values to generate new partnerships.
- Develop, manage, and implement the influencer strategy for the brand as well as execute the content strategy to engage with the right influencers.
- Own the relationship with influencers: screening process and final selection, contract, content plan & briefing on campaigns.
- Manage professional makeup artist relationships including makeup schools, content creation and consumer facing master classes.
- You recommend the right allocation of the advocacy budget between influencers.

**Creating social content**
- Create & localize digital media content together with Product Brand Manager to define best in class activations.
- Ensure consistent tone of voice across all platforms.
- Implement content strategies on all platforms (Youtube, Meta, Tiktok, Snapchat ).
- Coordinate live shopping on social media with key ecommerce clients (together with Online Brand Manager).
- Generate big ideas with passion and energy to build creative briefs to agencies or influencers.
- Validate the creative direction of the campaign and follow up closely on the execution: posts delivered in time, optimizing content/wording, ensuring of the alignment with the brand values and goals.
- Get in touch with the retail activation manager and Online Business Manager, you co develop social assets suitable for retailers / retailers’ post.

**Tracking KPIs and generating learnings**:

- Generate and track Earned media.
- Adapt paid media strategy by identifying contents overperforming and allocate support to accelerate.
- Update & analyze the brands social dashboards of paid & earned media performance and social listening, giving recommendations to management, feeding social trends to the team.
- Analyze the brand campaigns KPIs, build with our partner agencies the end of campaign reports and recommend an action plan for the next ones.
- Present the learnings to the division management committee and to the global marketing development team.
- Develop an understanding of consumers and shoppers through social engagement.
- Plan, allocate and execute total budget for influencer marketing.

**Leading social and influencing brand events**
- You will lead brand events to elevate the brand purpose or to promote new launches.
- You are the key contact to the event agency, responsible for the budget to deliver the perfect brand experience and generate maximum reach and engagement.

**You are...**
- Proactive, result driven and passionate about your job and drive your projects from start to finish.
- Curious, and willing to explore new grounds as Gen Z media consumption is constantly evolving.
- Fluent in English and Arabic.

**You have...**
- At least +3 years of experience from a similar position.
- Experience with community management, influencer strategy and/or earned media (media experience is a plus).
- Experience with multiple stakeholders and/or agency management.
- Excellent interpersonal skills to nurture the relationship with influencers and build new partnerships (Tik Tok content creators, live-streamers etc.).
- A hands-on approach and a drive that enables you to get things done.
- **Please visit "Your Application Space" to see the jobs you have already applied to. **:

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