Digital Manager Dermatological Beauty Division
5 months ago
**OVERVIEW**
Strategize and build best-in-class execution across all major online touchpoints: Pure Media, Search & SEO, 1P Data Collection etc.
Transform media spend to achieve spending with positive ROI whilst building awareness and engagement as well as growing our sell-out.
**DUTIES & RESPONSIBILITIES**
- Work on building strong connections between LDB and our media agency & partners
- Manage the P&L and media budgets across all brands and ensure positive media efficiencies in line with our guidelines
- Have a strategic vision and build strategies for each LDB Brand online with the partners
- Collaborate with all functions from Medical to advocacy and marketing and commercial to digitalize all division efforts
- Ensure LDB brands activate best-in-class campaigns across all online touchpoints from: Media Campaigns, to Search campaigns, lower funnel media campaigns, CRM and Lead Generation campaigns
- Collaborate with eCommerce team and e-retailer partners to ensure ROI on our on/off platform campaigns
- Upskill the team and community on Digital topics
**KNOWLEDGE & EXPERIENCE**
- Media Expertise: from strategy to measuring and analyzing
- 5-6 years’ experience in Digital Media: Upper/Lower media, Search and CRM
- Passionate about the beauty industry
- Ability to clearly communicate and influence at all levels
- Understanding what content works on which platform
- Relying on insights and history to identify strategic audiences
- Understand advocacy and how to scale advocacy content and measure influence through tools
- Has experience managing a team and collaborating with key internal and external stakeholders
- Always be curious and driven and to share best practices and monitor the media landscape to support and achieve brand ambitions
**SKILLS & ABILITIES**
- Obsessed with consumer centricity
- Can prioritize and focus on initiatives that matter: Design/Build/Run
- Leads towards a data driven organization
- Strong analytical skills
- Capacity to multi-task in a fast-paced environment
- Agile and solution-oriented
- Demonstrated ability to work independently and as a team by building collaborative working relationships with stakeholders
- Empowers the wider team
**STAKEHOLDERS**
- Internal
Cross function: E-commerce, Digital, Marketing, Advocacy team and medical
- External
Media agency & Partners (Snapchat, TikTok etc)
**PERSONAL COMPETENCIES**
Leadership through influence, strategic and detail-oriented, passionate and data driven
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