CRM Manager

3 weeks ago

Dubai, United Arab Emirates Al Tayer Group Full time

**ABOUT US**

As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world’s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few

**ABOUT THE ROLE**

**WHAT YOU’LL BE DOING**
- Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behavior and to inform and evolve the direction of the trade strategy.
- Development and delivery of acquisition, triggered and lapsing CRM strategy
- Ownership of CLV roll out across BAU and automated campaigns.
- Own contact strategy based on customer value segment and previous purchasing behavior.
- Ownership of test and learn strategy to optimise the comms effectiveness; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement
- Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives and deadlines are met.
- Creation and ownership of highly personalised communication strategy based on customer value segment and purchasing behavior.
- Continuously work on CRM innovation and new ways how to contact customers within existent customer base.
- Ownership of CRM budget and forecasting and adherence to budget and forecasting processes
- Forecasting of volumes, engagement, revenue and traffic
- Regular weekly reporting and results analysis
- QA/testing, deployment and post campaign analysis and evaluation
- Campaign deployment and execution
- Manage Senior and junior executives, while building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge.
- Regular development reviews and performance appraisals
- Target and KPI setting based on business requirements

**ABOUT YOU**

**Education/Certification and Continued Education**
- Bachelor’s Degree

**Years of Experience**
- 3-5 + years of relevant experience

**Knowledge and Skills**
- Campaign strategy, management, PowerPoint, Excel, Microsoft suite, ESP experience, preferably Salesforce

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