Regional Ecommerce Manager
5 days ago
In this role, you lead and drive eCommerce strategy across Food Service Aggregators and eRetail customers in top 2 Middle East markets, UAE and KSA, in close partnership with our franchise team and bottling partners:
- Implement integrated short and mid-term strategies for Digital Commerce/ Food aggregators to accelerate customer-back, consumer-centric programming
- Drive online penetration, accelerate traffic, increase conversion, basket size, purchase incidence as well as frequencies
- Constantly track our online market share and incidence share to continuously over-indexing vs. offline channel
- Work closely with our media, franchise team, global team and bottling partners to get all the foundations right in place (availability, content, product images/title, search, and reviews & ratings)
- Segment channels and customers and define the role of the key brands based on OBPPC strategy and define KPIs to track progress
- Map all whitespace opportunities in terms of channel, customers, categories and define the size of prize
- Analyse on daily / weekly basis our performances, get the right insights, and define actions
- Work closely with the frontline marketing team to make sure that the brand strategy is fully landed in eCommerce channels
- Initiate and lead specific eCommerce projects (live streaming, social commerce, gaming,) across the two markets in collaboration with franchise team, frontline marketing teams, media team and bottling partners
- Create smooth ways of working between all cross-functional team to make sure that everyone is aligned on eCommerce strategy and priorities
- Influence key stakeholders (global, local, and bottling partners)
- The role requires deep understanding of KSA and UAE markets, hence Dubai stated as primary location
- **Experience**
- 8+ years of experience in eCommerce and /or customer & commercial, preferably in FMCGs in UAE / KSA
- Strong planning and collaboration skills
- Data driven and analytical
- Strong customer understanding from an execution perspective
- Ability to drive projects end-to-end
- Ability to think from planning to execution and solid system commercial and brand management
- Strong influential skills
**Our Purpose And Growth Culture**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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