Head of Data
4 months ago
**Responsibilities**:
Provide expertise on key market and category trends, including impacts to our business that will guide key strategic decisions
Assess brand health and marketing tactics via objective quantitative research, analytics, & in-market tests (e.g. A/B) to help determine the effectiveness of marketing programs
Leverage findings and trends to find opportunities and make recommendations to the business and the marketing leaders
Develop global best practices for campaign and brand health KPI measurement across channels and the customer journey
Influence its adoption across the organization and ongoing use
Democratize our data by building a web-based data catalog and guiding data governance working with other functions to unify disparate information into a single source of truth for our customers.
Lead staff in developing and delivering data-driven solutions across the analytical spectrum (descriptive, diagnostic, predictive and prescriptive)
Partner with Planning teams to support end-to-end audience strategy by onboarding the data sources, leveraging advanced Machine Learning techniques to build, scale and deploy audiences across various platforms/publishers
Partner with the Activation team to design and setup A/B tests using best in class DOE practices and optimize campaign performance by running descriptive and diagnostic analyses in clean rooms and other analytics platforms
Design and present decks that communicate data (campaign performance, test results and ad-hoc analyses) as a compelling narrative
Design tech infrastructure and data pipelines (ETL, data automation, data querying)
Partner with client and media partner data science teams to develop new methodologies and utilities
**Qualifications**
13+ years of experience working in primary market research or data/analytics
5+ years of experience leading teams
Expertise in quantitative market research methods
Expertise in data governance and analytics
A whole-brained thinker who combines data with deep empathy and strong storytelling
Comfort with ambiguity and experience in organizational design
Strong people leadership skills
Experience working with interdependent cross-functional and global teams
Willing and able to travel domestically and internationally as required
Strategic thinker who approaches challenges with a possibilities and learning mindset
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