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Trade Marketing

2 months ago

Dubai, United Arab Emirates FERRERO Full time

**Job Location: Dubai**:
**Company description**:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

**Diversity Statement**:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

**About the Role**:

- Trade Marketing modern trade lead has main objective to implement company strategies according to market specific needs, leveraging also on Cat Man & shopper insights to maximizing _**_shopper_**_/ _**_consumer_**_ experience and _**_client _**_satisfaction through a superior instore presence_. (triple Win Model)_

**Main Responsibilities**:

- Be the focal point between Sales and MKTG to implement Channel strategy (Home-shelf Planogram, secondary placement touch points, space allocation etc.)
- Using MY PS, STT, Nielsen tools to analyze the results, gaps and potentials at local level. (identification gaps and opportunity at Category/Brand/customer level, proposing a remediation plan)
- Enhance the adoption of visibility programs, supported by ROI analysis of the initiatives
- Enhance the role of the Trade Marketing as a focal point for:

- Participating to commercial policy definition
- Supporting commercial policy implementation
- Collecting proof of performance following the customer agreement
- Implement insights generated by Revenue management optimization in close collaboration with Commercial planner
- Support the Sales team and/or Regional Cat Man in the creation of Sales Stories for shelf assortment/space, seasonal OOS, checkout, using predefined set of KPIS (e.g. Activities ROI, Trade Margin, Basket size exc..)
- Establish TM as the main owner of the commercial calendar, and ensure the respect of main deadlines from different stakeholders (Update activity calendar, ensure fair treatment among brands/customers)
- Support RTM definition of new launches

**Who we are looking for**:

- 3-5 years of experience
- Experience in TM, modern trade sales.
- the willingness to learn and grow

**How to be successful in the role and at Ferrero**:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Requisition ID

57903

Job function

Trade & Shopper Marketing

Country

United Arab Emirates

City

Dubai

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