Performance Marketer

2 months ago


Dubai, United Arab Emirates Pegasus Real Estate LLC Full time

AD7 Multimedia, a strategic marketing subsidiary of Pegasus Group FZE, is dedicated to high-impact, data-driven digital marketing solutions for luxury brands, including Pegasus Real Estate and a premier luxury car rental division. With a commitment to excellence and personalization, we focus on crafting campaigns that resonate with high-net-worth clients, elevate brand prestige, and drive results across digital channels.

Job Summary

We are seeking an experienced Performance Marketer / Digital Marketing Expert to lead digital strategies for both our luxury real estate and car rental brands. This dual-role position demands expertise in executing high-performing, data-centric campaigns that generate leads, enhance brand visibility, and drive conversions. You will work across paid channels, SEO, content marketing, and analytics to maximize impact, aligning with the distinct needs of luxury real estate (off-plan & secondary markets) and luxury car rentals. This is an exciting opportunity for a results-driven marketer to work with leading brands in the luxury sector and drive substantial business growth.

Key Responsibilities

For Real Estate Division (Luxury Off-plan & Secondary Properties)
- Lead Generation & Digital Strategy:

- Develop and manage digital lead generation campaigns, including social media, paid search, and display advertising, to attract high-net-worth individuals interested in Dubai’s luxury real estate market.
- Design targeted ad content and visuals that resonate with property investors and upscale clientele, using A/B testing and audience segmentation to optimize messaging.
- SEO & Content Marketing:

- Implement SEO strategies to enhance organic search rankings, drive traffic, and improve brand authority in the luxury property market.
- Collaborate with content teams to create insightful property-focused articles, video tours, and investment guides that establish Pegasus Real Estate as a trusted resource for luxury real estate investments.
- Performance Monitoring & Reporting:

- Track key performance indicators such as lead conversion rates, cost per lead (CPL), and ROI, adjusting campaigns to maximize results.
- Generate detailed performance reports, offering insights and recommendations to improve campaign effectiveness and drive continuous improvement.

For Luxury Car Rental Division
- Campaign Management & Execution:

- Develop and manage digital advertising campaigns across platforms like Google Ads, social media, and display to drive luxury car rental bookings and increase brand awareness among target audiences, such as business travelers and tourists.
- Leverage audience insights to create tailored ad copy, visuals, and landing pages that align with the lifestyle and expectations of a luxury-oriented clientele.
- Audience Targeting & Segmentation:

- Conduct detailed market research and segmentation to identify key demographics, including high-net-worth residents and international visitors.
- Craft messaging strategies that highlight the luxury, exclusivity, and experience offered by the car rental service, ensuring resonance with targeted audiences.
- Data Analytics & Optimization:

- Use analytics tools to monitor campaign performance metrics like click-through rate (CTR), cost per acquisition (CPA), and booking conversions, making adjustments to enhance ROI.
- Continuously test and optimize landing pages, ad copy, and creative elements based on data-driven insights.

Qualifications & Skills
- Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- Experience: 3-5 years of experience in digital marketing, with a proven track record in performance marketing, ideally within luxury or high-value brands.
- Skills:

- Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing platforms.
- Strong SEO and content marketing skills, with experience in organic search optimization.
- Advanced analytical skills with the ability to interpret and act on performance data.
- Excellent communication, creativity, and understanding of luxury brand positioning.
- Language: Fluency in English; additional languages (especially Arabic) are an advantage.

Compensation & Benefits
- Salary: Competitive salary based on experience, with potential for growth.
- Benefits: Access to exclusive resources, ongoing professional development, and the opportunity to work within a respected luxury brand network.

Why Join AD7 Multimedia?
- High-Impact Role: Play a key role in shaping the digital presence of prominent luxury brands in real estate and car rentals.
- Growth-Oriented Environment: Benefit from a culture of continuous learning and career growth, supported by resources and tools to refine your expertise.
- Excellence & Integrity: Join an organization committed to luxury standards, transparency, and excellence in every campaign and client interaction.

Application Process

If you are a results-oriented digital marketing professio


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