Performance Marketing Manager
19 hours ago
**Role**: Performance Marketing Manager
**Experience**: F&B Industry
**Job Purpose**:
Performance Marketing Manager will oversee the strategic direction of multiple performance marketing channels.
**Key Result Areas**:
- Monitor key marketing performance metrics, including social and website engagement
- Identify and search for new opportunities for our company’s online presence expansion
- Develop marketing strategies to expand our customer pool
- Collaborate with our content team to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies
- Developing testing strategies, finding new traffic sources, and managing day-to-day communication
- End to end management of performance marketing activity across Paid Social channels
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with the team/ agencies to implement, optimise and report on performance
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned
- Work closely with the wider marketing team to optimise audience strategies
- Ensure budget is spent across performance channels efficiently
- Track and report on key performance indicators of media activity
**Specifications (Qualifications, Experience, and Skills)**:
- Passionate about brands and technology
- Degree in Marketing or any equivalent alternative
- A minimum of 4 years’ experience in brand management
- Proactive, honest, and trustworthy
- Strong analytical, communication and interpersonal skills
- Able to work on his own as well as part of a team
- Arabic speaker is a plus
- F&B background is a plus
**Salary**: AED15,000.00 - AED18,000.00 per month
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