Head of Digital Growth
2 days ago
**Us**
The ENTERTAINER is a leading digital company whose main goal is to add value to consumers by bringing them the best incentive offers globally. We are a data-driven, 100% digital, tech company. Providing first-rate offers across renowned dining, leisure, entertainment and hotel brands worldwide, the ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we go. We believe that “experience is everything”, resulting in our passion for creating unforgettable experiences for both our customers, partners and employees.
**The Team**
The ENTERTAINER Marketing team's mission is to build demand for the app, and for our client’s apps. We provide the entire organization with the market intelligence that allows us to create opportunities and then exploit them. We make friends from strangers and activate them to see more, do more and have more fun using our App.
We are a high-performance team who use data to hyper-focus our creativity on real commercial objectives. We settle for nothing but the best for ourselves, our team and our brand. We are tactical. We are strategic. We work hard. We make excellence a habit. We get results.
Think you've got what it takes?
**As a Head of Digital Growth you will be**:
- Leading the Marketing department and overseeing all marketing activities and effective campaigns in the business Globally
- Increasing opportunities for revenue generation through multiple channels and assessing new marketing opportunities for generating business
- Developing and communicating a clear marketing vision for each product / Country
- Responsible for developing and implementing the ENTERTAINER’s long term strategic and annual business plan, and the ongoing development of the ENTERTAINER including brand awareness and positioning
- Leading and developing a large, diverse team and reinforcing relationships with clients, media representatives, and other business partners
- Creating and executing a robust digital strategy, including social media content.
- Setting marketing goals, KPI’s and objectives and managing Marketing budget
- Keeping up to date with the latest industry trends, competitors, and technology changes that impact the business
- Driving change and incremental revenue by moving from a descriptive to a predictive/prescriptive data analytics model to drive acquisition, retention and engagement, and reduce churn
- Building a culture of innovation to grow the company and drive digital transformation
**Experience required**
- 10+ years of senior digital marketing leadership experience, in a similar role and industry
- Bachelor's Degree in Business, Marketing, Communications, data analytics or other related field
- Strong leadership and people management skills with the ability to successfully motivate and develop a high performance team.
- Proven experience in Loyalty Marketing, maintaining and nurturing a user community, and driving incremental engagement from a segmented user base
- Hands on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, SalesForce, etc.
- A proven track record of setting up and building a social community for a major brand.
- Excellent ability to build strong and lasting relationships, interact and influence others at all levels within and outside of the organisation
- A proven record of determining the marketing strategy and creative ideas through data mining techniques.
- Effective problem-solving skills, takes ownership and demonstrates resourcefulness in challenging situations
- Highly analytical and be able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend
- Experienced in managing processes, advocate of organizational change, drives strong team collaboration, with a sense of urgency to achieve results in line with the budget
Excellent communication skills with fluency in English
- Excellent organizational and time management skills
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