Head of Digital Marketing

1 week ago


Dubai, United Arab Emirates Chain Reaction Full time

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.

The Head of Digital Marketing specializing in Performance, SEO, and Data Analytics, your role encompasses a diverse set of responsibilities crucial for driving successful digital marketing initiatives. Here's an outline of key aspects of the role:
**Requirements**:
**Responsibilities**:

- **Developing Comprehensive Digital Strategies**: Your primary responsibility is to devise and implement digital strategies that prioritize performance-based results. This involves understanding client objectives, analyzing market trends, and leveraging your expertise in performance marketing, SEO, and data analytics to create tailored strategies.
- **Search Engine Optimization (SEO)**: SEO plays a critical role in driving organic traffic and improving website visibility. Your expertise in SEO will involve conducting comprehensive audits, keyword research, on-page and off-page optimization, and staying updated with search engine algorithms to ensure clients' websites rank well.
- **Data Analytics and Optimization**: Data-driven decision-making is key to success in digital marketing. You'll be responsible for analyzing campaign performance metrics, identifying trends, and using insights to optimize strategies in real-time. This involves utilizing various analytics tools and platforms to track and measure campaign effectiveness.
- **Business Development and Client Management**: A significant part of your role involves engaging in business development activities. This includes crafting strategies for pitches, responding to RFPs, and leading client presentations. Your ability to devise compelling proposals, pitch effectively, and upsell additional services will be crucial in winning new clients and growing existing accounts.
- **Strategic Thinking and Leadership**: As a strategic thinker, you'll need to anticipate market changes, identify growth opportunities, and adapt strategies accordingly. Additionally, your leadership skills will be essential in guiding your team, fostering collaboration, and ensuring the successful execution of digital marketing initiatives.

**Skills required**:

- **Google Marketing Platform Expertise (SA 360 / DV 360 / GA 360)**: Proficiency in the Google Marketing Platform suite is essential. This includes experience with Search Ads 360 (SA 360), Display & Video 360 (DV 360), and Google Analytics 360 (GA 360). This expertise demonstrates a thorough understanding of digital advertising and analytics tools commonly used in the industry.

**Benefits**

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.



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