Dxb - Head of Communication and Marketing, Dbt

5 months ago

Dubai, United Arab Emirates Foreign & Commonwealth Office Full time

Job Description (Roles and Responsibilities)

The Department for Business and Trade (DBT) is the UK government department with overall responsibility for promoting UK trade across the world, supporting UK businesses overseas and attracting foreign investment to the UK economy. It is also responsible for negotiating international trade policy and delivering an outward-looking trade diplomacy strategy.

Overseas, DBT’s nine geographical regions are led by His Majesty’s Trade Commissioners. The DBT Middle East and Pakistan (MEaP) region is led from Dubai by Oliver Christian. DBT MEaP comprises over 100 staff covering eleven markets: the six GCC markets (UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain), plus Iran, Iraq, Jordan, Lebanon and Pakistan.

DBT MEaP’s Regional Trade Plan priorities include:

- Breaking down market access barriers to increase trade flows between the UK and the region.
- Aligning UK capability with sectors of opportunity particularly around the GCC Vision Strategies. Priority sectors in the region include healthcare/life sciences, education, technology, food & drink, agritech, renewable energy, infrastructure, creative services, and financial services.
- Securing high level investment from regional investors into strategic sectors in the UK.
- Securing a modern and comprehensive Free Trade Agreement between the UK and the GCC.

The MEaP regional team is recruiting a Head of Communication and Marketing to lead the marketing and communications function in the region, working in close collaboration with the DBT Communication and Marketing team in London and with FCDO communications teams based in the Embassies and High Commissions in the region.

The jobholder will develop and deliver the region’s communication and marketing strategy in line with the Regional Trade Plan priorities, promoting the UK brand across MEaP and improving the perception of this region in the UK. This is a dynamic, ambitious region with significant potential for a deeper trade and investment relationship with the UK.

**Duties and responsibilities**:
They will have a deep knowledge of the region and its media landscape, delivering high-impact communications that help to shape opinions, positively influence perceptions of the UK and support the UK’s priorities in MEaP. They will be adept at leveraging communications tools from media engagement and crisis comms to thought leadership and speechwriting. They will have developed and delivered regional marketing campaigns in the Middle East with a strong focus on insight and evaluation.

This role requires considerable strategic relationship management, working with DBT HQ in the UK as well as with cross HMG teams in MEaP including the FCDO, UK Export Finance, VisitBritain, the Science and Innovation Network and others. The jobholder will also lead and champion the GREAT campaign for DBT in the region.

The jobholder will lead, motivate and empower the regional communication and marketing team, giving team members space to innovate, celebrating creativity, and fostering an inclusive and collaborative team culture.

**Strategic Vision** (20%)**

Support HMTC’s vision for the region to design, develop and deliver a creative and high-impact communication and marketing strategy underpinned by the goals of the Regional Trade Plan.

Understand the wider FCDO and xHMG communications priorities in the region to be able to contribute a high level DBT view that contributes to and complements other campaigns.

**Planning and Delivery (40%)**

Oversee planning and implementation of annual DBT marketing campaigns across the region, understanding the audience, creating compelling content and case studies, and measuring results to continually improve outcomes, managing agencies as required.

Deliver excellent products across the communication spectrum from social media content to press releases and speechwriting to long form articles, working closely with HMTC as the key spokesperson, as well as with communication teams of key stakeholders including Ministerial Private Offices, UK Export Finance and FCDO.

Work closely with the DBT communication and marketing team in London as well as counterparts in the other 8 HMTC regions to ensure global campaigns are aligned with regional campaigns and local activity.

Oversee development and training of marketing liaisons in each market to increase understanding of marketing and communications techniques and capability. Ensure the quality of all marketing, branding and communications products and outputs.

**Leadership** (20%)**

As part of the regional leadership team, engage the Country Directors and their teams to increase the value they attach to delivering marketing and communications as part of their own work. Develop an effective network across the region including xHMG communicators to support DBT’s priorities. Increase staff engagement and alignment with the overall strategic vision for DBT in the region by overseeing intern

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