Marketing Manager, Custom Events Mea

1 week ago


Dubai, United Arab Emirates Clearstate Pte. Ltd Full time

**Introduction**:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The portfolio has experienced unprecedented growth over the last 18 months, and a result we’re looking for a Marketing Manager who is eager to develop their skills and career fast.

**Accountabilities**:
**How you will contribute**:

- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
- Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
- Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data
- Develop a strong understanding of our products, customer and competitive landscape and translate these in to effective strategies
- Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
- Manage, train and develop team members and work alongside direct reports to develop a continuous test and learn approach across channels
- Engage with marketers in different areas of The Economist Group to learn and share best practice and bring new learnings to the Events team
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
- Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

**Experience, skills and professional attributes**:
**The ideal skills for this role are**:

- Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with digital and in-person large-scale conference marketing experience and industry events)
- Excellent client and external stakeholder management skills
- Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
- A strong understanding of the customer journey, acquisition process and digital marketing channels
- Self-motivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign and customer level


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