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Marketing Manager, Custom Events Mea
1 week ago
Introduction:
The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services.
This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients.
The portfolio has experienced unprecedented growth over the last 18 months, and a result we're looking for a Marketing Manager who is eager to develop their skills and career fast.
Accountabilities:
How you will contribute:
- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
- Set up thorough, resultsdriven marketing plans for each client with clearly defined timelines and deadlines
- Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, onboarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data
- Develop a strong understanding of our products, customer and competitive landscape and translate these in to effective strategies
- Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
- Manage, train and develop team members and work alongside direct reports to develop a continuous test and learn approach across channels
- Engage with marketers in different areas of The Economist Group to learn and share best practice and bring new learnings to the Events team
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
- Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed
Experience, skills and professional attributes:
The ideal skills for this role are:
- Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with digital and in-person large-scale conference marketing experience and industry events)
- Excellent client and external stakeholder management skills
- Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their lifecycle
- A strong understanding of the customer journey, acquisition process and digital marketing channels
- Selfmotivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and backend website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Excellent written English and proofreading skills with a commitment to standards of excellence with attention to detail
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign and customer level
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