Marketing and Customer Solutions Lead Bw
5 months ago
Johnson & Johnson Services, Inc. is recruiting for a **Marketing and Customer Solutions Lead Biosense Webster - MEA** to be located in **Dubai, United Arab Emirates.**
**Summary of the job**:
Responsible for all marketing including market development, and customer solution activities to achieve the business objectives within business policies and guidelines as well as departmental budget. At this level, the position has a greater degree of impact on the business results and typically, responsibility for managing a group of professionals.**Duties & Responsibilities**
- Set the strategic direction for BW business for MEA
- Manage sales and marketing strategies for the Business and execute the strategies through the sales team.
- Implement marketing objectives, policies, sales organization structure, sales and marketing programs to achieve maximum sales and profit.
- Portfolio optimization for the Business to ensure NPIs are launched timely to refresh current product offerings to customers.
- Ensure forecasts, financial commitments, and demand plans are aligned to support new product launches.
- Prioritize and propose investment opportunities to further advance growth of BW MEA business.
- Communicate and track short and long range sales and marketing plans.
- Managing discount and pricing policy.
- Contracts renewal negotiations with government and private enterprises.
- Develop and monitor departmental budgets.
- Reporting to CSS BU Director of Middle East and Africa, the Marketing & Customer Solutions Lead, Biosense Webster will be closely working with the EMEA marketing team and have responsibility for the BW Middle East & Africa Platform including but not limited to: Developing growth opportunities & partnerships that serve 3D EP procedures growth across MEA countries, assessing and quantifying opportunities to improve market share, product profitability, NPIs Plans, Implementing product portfolio strategies and patient flow enhancement initiatives’ prioritization, mobilizing and inspiring the sales & clinical teams, Creating product positioning/messaging and Developing pricing and other promotional campaigns.
- This position involves interaction and active engagement with multi-disciplinary internal and external stakeholders, and high-level cardiology and electrophysiology advisory teams. This position necessitates work with cross-functional (L&D, Medical, ProfEd, Sales, Finance, Operations, Quality, Clinical, Regulatory, Regional marketing teams and key customers) in identifying emerging, unmet needs; evaluating options; creating financial models; and providing direction for growth opportunities to drive projects progress and BW segment growth. It requires seamless collaboration with all parties and a careful balance of efforts to ensure all process needs are met, and very efficiently executed.
- Participate effectively as a great teammate with high quality standards, display knowledge and expertise of sound management practices, and effectively develop, lead, and executes business plans to meet current and future needs.
- Demonstrate prioritization skills and establish self as a specialist for product franchise and job responsibilities and will critically examine market dynamics to support strategic marketing plans with external opportunities.
- Participate and help build and drive the overall short
- and long-term BW strategy, drive new products penetrations activities, deliver launch excellence to drive revenue for the BW segment.
- Ensure collaboration with Regional marketing counterparts to support forecasting models, product positioning, & launch strategies.
- Develop sustainable relationships with Regional KOL’s, Sales, Cross-Functional, Marketing, and Regional leadership.
- Consistently promote and nurture the highest standards of professionalism, integrity and compliance at all times, including our Global Code of Business Conduct and Ethics and related policies and procedures.
**Qualifications**:
- Education: A degree in Engineering/Biomedical Engineering, Marketing, Healthcare, or Technical business equivalent is preferred.
- Minimum of five years total business experience within cardiology is required.
- Mandatory experience in upstream and downstream marketing.
- Previous experience with market development is a strong must.
- Strong communication and presentation abilities as well as effective planning and prioritization skills are required.
- The ability to influence without authority, gain cross-functional support and drive business direction is required.
- Demonstrated ability to work autonomously to deliver business results is required.
For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the
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