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Product Marketing Manager

2 months ago

UAE, United Arab Emirates Talent Pal Full time

R

**esponsibilities **:M
- anage all aspects of product launches such as sales communications, process, and present materials and rollout strategy. Coordinate local plans with Marketing Managers in each region. M
- arket Research: Research our market's consumer preferences then target and segment our customers effectively based on this research. Perform market sizing and segmentation W
- ork to articulate the benefits of our product to the market through marketing collaterals S
- ales Enablement: develop and deliver high-impact sales tools such as collateral, presentations, case studies, demos, competitive positioning, etc. Create sales training materials that cover industry trends, value proposition, and competitive positioning. C
- ompetitive Intelligence: Develop informed point of view on where competition is headed or will emerge (and why) and how to win D
- evelop the strategy for pricing and product promotion G
- enerate messaging and market positioning around products P
- erform user testing, market analysis, A/B testing and usability tests, capture feedback from our users and report to the founders using gathered qualitative and quantitative data. M
- anage and refine long-term product strategy, product plans and use cases D
- evelop a deep understanding of the media market informed by customer and competitor research to identify new product opportunities R

**equirements **:4
- + years of experience as product marketing manager. M
- ust be full of creativity. Can come up with catchy names for features and one-liners to explain the feature benefits M
- ust be a great collaborator who likes bridging the gap between technical and client-facing teams M
- ust be analytical yet creative thinker, and truly enjoy client-facing interactions. E
- xcellent interpersonal and communication skills, ability to persuade and influence others, ability to explain technical topics to non-technical people Y

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