Brand Manager/ Executive
1 month ago
**Role: Brand Manager/ Executive - FMCG**
We are looking for an experienced Brand Manager/ Executive, who is responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive sales, and strengthen consumer engagement for the company’s product range.
This role requires a creative and analytical mindset, as well as a deep understanding of consumer behavior and market trends within the industry.
**Key Responsibilities**:
- Develop and implement comprehensive brand strategies to achieve sales targets and increase market share within the category.
- Collaborate with product development teams to conceptualize and launch new products that align with brand positioning and consumer needs.
- Manage product lifecycle from concept to launch, including pricing strategies, packaging design, and promotional activities.
- Create and execute integrated marketing campaigns across various channels, including digital, print, social media, and experiential marketing.
- Monitor and analyze sales performance, consumer feedback, and market data to optimize marketing strategies and tactics.
- Build and maintain strong relationships with key stakeholders, including retailers, distributors, influencers, and media partners.
- Provide regular updates and reports to senior management on brand performance, market trends, and competitive insights.
**Qualifications**:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- **Minimum of 4-5 years of experience in brand management, preferably within FMCG industry.**
- Proven track record of developing and executing successful marketing strategies that drive brand growth and profitability.
- Prior experience with managing campaigns across digital & social media and have an existing connecting with key influencers.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication, presentation, and interpersonal skills.
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