Brand Executive

4 weeks ago


Dubai, United Arab Emirates Humantra Full time

**Role Overview**:
Brand lies at the center of everything we do at Humantra, and this position will be integral to building that out. As the Assistant Brand Manager, you will be supporting all aspects of the brand, from new product development (NPD) to campaign launches, social media execution, on-the-ground activations, and community-building initiatives. You will work hand in hand with the Brand Manager to ensure that the brand is at the forefront of every business initiative.

**What Your Role Will Involve**:

- Lead on executing brand initiatives by bringing the brand strategy to life and maintaining brand consistency across all consumer touchpoints, including packaging, social media, ecommerce & retail. This includes the creation and management of brand assets, such as promotional materials and content calendars. _(40%)_
- Manage relationships with external agencies and vendors to ensure timely and high-quality execution of projects. _(20%)_
- Support on executing brand collaborations & partnerships helping to bring the brand to life across markets (20%)
- Support the development of new product initiatives and go-to-market strategies. _(10%)_
- Assist in event / activation planning and coordination to drive brand awareness and customer engagement. _(10%)_

**Key Responsibilities**:

- Lead the execution of brand initiatives aligned with the brand strategy across all consumer touchpoints including packaging, advertising, and website content.
- Create and manage brand assets, such as promotional materials, content libraries, and marketing collateral.
- Manage relationships with external agencies and vendors, ensuring high-quality execution of projects.
- Create briefs and templates for key stakeholders including graphic designers, retailers, distributors and agency partners
- Facilitate briefing, coordination and feedback of product samples with suppliers and key stakeholders
- Assist in the development of new product initiatives, supporting the go-to-market strategies.
- Collaborate with the marketing team to manage and enhance our presence on social media, e-commerce, and retail platforms.
- Assist in event planning and coordination to drive brand awareness and customer engagement.
- Conduct market research and competitor analysis to identify opportunities for brand growth.
- Monitor key brand performance metrics and report on campaign effectiveness monthly.
- Ensure brand consistency across all internal and external communications.
- Take meeting minutes and circulate to team as required

**About You**:

- **You’re a proactive worker - **You are an independent worker with the energy and drive to get things done beyond the scope. While you'll always have support from the team, you are able to run with ideas and come up with creative solutions.
- **You're creative by nature - **You constantly think creatively about ways to improve the brand. When others go left, you go right and find innovative solutions to problems. You actively propose new ways of working and pitch fresh ideas. You embrace a test-and-learn approach, sharing ideas, problem-solving, and adjusting where necessary.
- **You're calm under pressure - **Your time management skills are excellent. You stay focused on what needs to be done while remaining adaptable to changes. You manage your workload efficiently, ensuring key projects are completed on time, and you’re not afraid to flag capacity challenges when they arise.
- **You're a multitasker - **You can juggle multiple projects and deadlines without compromising on quality. You thrive in a fast-paced environment, keeping track of key tasks and ensuring nothing falls through the cracks.
- **You're curious - **You have a passion for learning and constantly seek out new information, ideas, and insights to improve the brand. You are always asking questions, exploring trends, and staying on top of the latest industry developments.
- **You're a team player - **You confidently manage multiple stakeholders across functions, collaborating to find effective outcomes. Passionate about collaboration and feedback, you work closely with both internal and external stakeholders to drive success.

**Requirements**:
**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in brand management, marketing, creative or a related role (internships or entry-level roles included).
- Strong understanding of marketing principles and consumer behaviour.
- Creative thinker with the ability to generate innovative ideas that align with brand values.
- Excellent communication, organisational, and project management skills.
- Ability to multitask in a fast-paced environment and manage tight deadlines.
- Proficiency in Microsoft Office, Canva, social media platforms, and basic familiarity with design tools (e.g., Adobe Suite) is a plus.
- Passionate about health& wellness

**Benefits**

**What you'll get from us**:

- 22 days holiday + Public holidays
- 4 days in the


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