Market Intelligence Officer
6 months ago
1. Market Research and Analysis:
- Conduct in-depth market research and gather data on industry trends, market size, customer segments, competitive landscape, and emerging opportunities.
- Utilize various research methodologies, data sources, and tools to collect relevant information and transform raw data into meaningful insights.
2. Competitive Intelligence:
- Monitor and analyze competitors' activities, including product launches, pricing strategies, marketing campaigns, and market positioning.
- Assess competitors' strengths and weaknesses and identify potential threats and opportunities for the organization.
3. Business Strategy Support:
- Collaborate with the leadership team to develop and refine the company's business strategy based on market insights and intelligence.
- Provide data-driven recommendations to support strategic decision-making, product development, and market expansion efforts.
4. Market Forecasting and Trend Analysis:
- Predict market trends and future opportunities to enable the company to adapt proactively and stay ahead in the industry.
- Create forecasts and models to estimate market growth, customer demand, and market share potential.
5. Market Intelligence Reporting:
- Prepare regular reports, dashboards, and presentations to communicate findings, insights, and actionable recommendations to key stakeholders.
- Ensure that the information is presented in a clear, concise, and easily digestible format for effective decision-making.
6. Cross-functional Collaboration:
- Collaborate with various teams, including sales, operations, e-commerce and finance, to gather insights and align intelligence with business objectives.
- Act as a strategic partner, providing market insights to internal stakeholders, and fostering a data-driven culture across the organization.
7. Data Management and Technology Utilization:
- Oversee data collection, storage, and management processes to ensure data accuracy and security.
- Leverage relevant technology and tools to enhance data analysis capabilities and automate intelligence processes where possible.
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