B2b Marketing Executive
2 weeks ago
Working closely with the Marketing and the Sales Team, the B2B Marketing Executive is assisting in brand guardian for the Yas Island and Saadiyat Island Brands with responsibility for the implementation and execution of the marketing strategy across various disciplines in partnership with Sales Partners (Tour Operators, Destination Management Companies, Hotels, Corporates, Schools, Trade and Travel Partners etc.) and to key markets to achieve (and surpass) objectives and targets. Through a close association with Customer Relationships Management, Public Relations, event managment & social media, sales and internal departments such as guest experience, they will ensure integration, consistency and approval across activity and campaigns.
In order to be considered for the role, you must be able to:
- Plan and manage sales toolkit.
- Plan and manage sales marketing collateral and giveaways production for and with Trade Partners.
- Assist in B2B Communications and Engagement initiatives.
- Assist in marketing campaigns with key travel and trade partners.
- Follow up with advertising and media agencies.
- Manage messaging and content synergy with Yas Island and Saadiyat Island assets and travel partners.
- Support and create all materials to promote and train Trade Partners
- Coordinate Trade shows and Road shows marketing and branding deliverables.
- Assist sales team on FAM Events with marketing requirements.
- Coordinate travel partner POS assets.
- Assist in Joint Marketing campaigns with trade partners.
**MINIMUM QUALIFICATIONS, EXPERIENCE AND SKILLS REQUIREMENTS**
Qualifications:
**Essential**:
- Educated to degree level or equivalent in business, marketing or equivalent
**Desirable**:
- Event and project management qualification
- Marketing-related professional qualification
- Previous Marketing experience in Tourism and Leisure. Brand Management would be a plus.
Years of Experience:
**Essential**:
- Minimum 3 years' experience, across the relevant marketing disciplines ideally; advertising, promotions, project management, online, research and analysis.
- Strong experience managing agencies.
- Previous event and project management experience
- Digital marketing experience
**Desirable**:
- Work in destinations, theme parks, attractions or entertainment venues
**Skills**:**Essential**
- Agency management
- Strong communicator
- Media planning and buying
- Comfortable deciphering, analyzing and reporting on numbers
- Excellent presenting skills
- Proficiency in writing, speaking, and understanding the English language.
- Strong organizational skills and highly deadline driven.
- A strong eye for detail and good proof-reading
- Good working knowledge of MS Office and media software packages.
- Ability to cope in a busy and challenging environment and work to fast deadlines.
- Resourceful, proactive, innovative thinker.
- Commercially astute with strong budget management and forecasting abilities.
- A natural team leader with a confident, assertive but approachable personality **.
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