B2b Marketing Manager

3 weeks ago

Abu Dhabi, United Arab Emirates Farah Experiences Full time

Working closely with the Marketing and the Sales Team, B2B Marketing manager is assisting in brand guardian for (but not only) Saadiyat Island Brands (but with responsibility for the implementation and execution of the marketing strategy across various disciplines in partnership with Sales Partners (Tour Operators, Destination Management Companies, Hotels, Corporates, Schools, Trade and Travel Partners etc.) and to key markets to achieve (and surpass) objectives and targets. Through a close association with Customer Relationships Management, Public Relations, event management &, Brand marketing, social media, sales and internal departments, they will ensure integration, consistency and approval across activity and campaigns

In order to be considered for the position you will be:

- Plan and manage sales toolkit
- Plan and manage sales marketing collateral and giveaways production for and with Trade Partners.
- Assist in B2B Communications and Engagement initiatives
- Assist in marketing campaigns with key travel and trade partners
- Follow up with advertising and media agencies
- Oversee Travel partners Saadiyat Content online & offline
- Manage messaging and content synergy with Saadiyat Island assets and travel partners. Ensuring brand consistency.
- Support and create all materials to promote and train Trade Partners
- Coordinate Trade shows and Road shows marketing and branding deliverables.
- Assist sales team on FAM Events with marketing requirements
- Coordinate travel partner POS assets
- Assist in Joint Marketing campaigns with trade partners
- Assist in engaging the destination stakeholders with key activities
- Plan and Manage EDM calendar

Essential qualifications, experience and skills:

- Educated to degree level or equivalent in business, marketing or equivalent
- Minimum 3 year's previous marketing experience, across the relevant marketing disciplines ideally; advertising, promotions, project management, online, research and analysis.
- Strong experience managing agencies
- Previous event and project management experience
- Digital marketing experience
- Agency management
- Strong communicator
- Media planning and buying
- Comfortable deciphering, analyzing and reporting on numbers
- Excellent presenting skills
- Proficiency in writing, speaking, and understanding the English language.
- Strong organizational skills and highly deadline driven.
- A strong eye for detail and good proof-reading
- Good working knowledge of MS Office and media software packages.
- Ability to cope in a busy and challenging environment and work to fast deadlines.
- Resourceful, proactive, innovative thinker.
- Commercially astute with strong budget management and forecasting abilities.
- A natural team leader with a confident, assertive but approachable personality

Desirable qualifications, experience and skills:
'‹'‹'‹
- Event and project management qualification
- Marketing-related professional qualification
- Previous Marketing experience in Tourism and Leisure. Brand Management would be a plus.
- Work in destinations and luxury hospitality/tourism brands

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