Social Media Campaign and Google Ad Expert
3 months ago
Should use the latest digital media strategies and tools for marketing purposes.
**Responsibilities**:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Serve as the primary point of contact for all Google Ads-related questions and issues
- Monitor and report on campaign performance, making recommendations for optimization based on data analysis
- Stay up-to-date on changes to the Google Ads platform and industry best practices
- Set up and manage campaigns in Google Ads, including keyword research, ad copywriting, bid management, and budget allocation
- track campaign progress and KPIs, generating weekly and monthly reports for clients and internal stakeholders
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
**Qualifications**:
- **Excellent knowledge in running Google and social media Ads campaigns**:
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
Pay: AED4,000.00 - AED4,500.00 per month
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