Female Social

2 months ago

Abu Dhabi, United Arab Emirates The Fabulish Full time

**Key Responsibilities**:

- **Social Media Strategy**:

- Develop and implement a social media strategy that aligns with overall marketing and business goals.
- Analyze trends and audience behavior to create tailored campaigns for each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Set clear objectives for social media campaigns (e.g., increase engagement, drive traffic, grow followers).
- **Content Creation**:

- Create and curate engaging, original content (posts, graphics, videos, stories, etc.).
- Collaborate with graphic designers, copywriters, and other content creators to produce high-quality material.
- Ensure content aligns with brand voice, style, and tone.
- **Community Engagement**:

- Engage with followers, answer questions, and respond to comments and direct messages.
- Build relationships with influencers, customers, and industry professionals.
- Monitor social media conversations and trends relevant to the brand.
- **Campaign Management**:

- Design and launch paid social media campaigns (e.g., Facebook Ads, Instagram Ads).
- Optimize campaigns for performance (CTR, conversions, etc.) and monitor ROI.
- A/B test social media ad creatives, targeting, and copy.
- **Analytics and Reporting**:

- Track and report on key performance metrics (engagement rates, follower growth, website traffic, conversions).
- Use analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite) to assess campaign performance and adjust strategies accordingly.
- Provide insights and recommendations for future campaigns.
- **Collaboration**:

- Coordinate with customer service or public relations teams for handling sensitive issues and managing brand reputation.

**Key Skills and Qualifications**:

- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong communication and copywriting skills.
- Creative mindset with an eye for design and visual storytelling.
- Analytical skills to interpret data and optimize campaigns.
- Knowledge of social media trends, algorithms, and best practices.
- Experience with paid social advertising (e.g., Facebook Ads, Instagram Ads).
- Ability to manage multiple projects and work in a fast-paced environment.

**Digital Marketing Job Description**:
**Key Responsibilities**:

- **Digital Strategy**:

- Develop comprehensive digital marketing strategies based on business objectives and target audience insights.
- Stay up-to-date with digital marketing trends, platforms, and technologies to leverage new opportunities.
- **Search Engine Optimization (SEO)**:

- Conduct keyword research and optimize website content to improve organic search rankings.
- Implement on-page and off-page SEO strategies (e.g., link-building, technical SEO, local SEO).
- Monitor and analyze website traffic and search engine rankings using tools like Google Analytics, Ahrefs, and SEMrush.
- **Search Engine Marketing (SEM) / Pay-Per-Click (PPC)**:

- Plan and manage paid search campaigns on platforms like Google Ads, Bing, and other search engines.
- Optimize ad copy, bidding strategies, targeting, and landing pages to maximize ROI.
- Track and analyze paid search performance and adjust strategies as needed.
- **Content Marketing**:

- Develop content strategies for blogs, videos, infographics, eBooks, and more.
- Collaborate with content creators to produce high-quality, valuable content that drives traffic and engagement.
- Utilize content to build brand authority, generate leads, and guide customers through the sales funnel.
- **Analytics and Performance Tracking**:

- Monitor the performance of digital campaigns using tools like Google Analytics, Google Ads, and other third-party platforms.
- Prepare regular reports and present data-driven insights to stakeholders.
- Track and report on metrics such as conversion rates, customer acquisition costs, and return on investment (ROI).
- **Conversion Rate Optimization (CRO)**:

- Use data and A/B testing to improve website design, landing pages, and user experience (UX) for better conversion rates.
- Collaborate with design and development teams to implement changes that enhance site performance.
- **Collaboration and Coordination**:

- Work closely with the social media team, designers, content creators, and developers to execute campaigns.
- Coordinate with sales teams to align digital marketing efforts with sales strategies.

**Key Skills and Qualifications**:

- Experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush).
- Proficiency in CMS platforms (e.g., WordPress, HubSpot, Shopify).
- Analytical mindset with the ability to interpret data and make decisions based on insights.
- Strong project management skills and the ability to manage multiple digital marketing channels.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
- Strong communication and writing skills, with a focus on digital content creation.
- Ability to adapt quickly to new technologies

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