Social Media Manager/marketing
3 months ago
*Key Responsibilities:*
1. *Strategy Development:*
- Develop, implement, and manage the company’s social media strategy.
- Define the most important social media KPIs.
- Stay up to date with the latest social media best practices and technologies.
2. *Content Creation and Management:*
- Create, curate, and manage all published content (images, video, written, and audio/podcast).
- Develop a social media content calendar and schedule posts.
- Ensure content is aligned with the company's brand voice and objectives.
3. *Community Management:*
- Monitor social media accounts and engage with followers.
- Respond to comments, messages, and reviews in a timely manner.
- Foster and grow the community, encouraging positive engagement.
4. *Analytics and Reporting:*
- Track and analyze performance metrics of social media campaigns.
- Provide regular reports on social media performance, including insights and recommendations.
- Utilize social media analytics tools to guide future strategies and improve performance.
5. *Campaign Management:*
- Plan and execute social media campaigns.
- Collaborate with other departments (e.g., marketing, sales, customer service) to manage reputation, identify key players, and coordinate actions.
6. *Collaboration:*
- Work with graphic designers, copywriters, and other team members to produce engaging content.
- Collaborate with influencers and industry experts to expand reach and engagement.
7. *Advertising:*
- Manage social media advertising campaigns, including budgeting, targeting, and creative development.
- Optimize ad performance through A/B testing and other techniques.
*Qualifications:*
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media platforms.
- Experience with social media analytics tools such as Hootsuite, Buffer, Google Analytics, etc.
- Strong understanding of social media KPIs.
- Excellent multitasking skills.
- Strong written and verbal communication skills.
- Creative thinking and problem-solving skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
*Preferred Qualifications:*
- Experience in graphic design or video editing.
- Certification in Digital Marketing or Social Media.
- Experience working in Cosmetics Field.
Ability to commute/relocate:
- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- social media manager: 4 years (required)
**Job Types**: Full-time, Part-time
Pay: From AED1.00 per month
Expected hours: 48 per week
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