Product Manager

7 months ago


UAE, United Arab Emirates Talent Pal Full time

Вашими обязанностями в качестве менеджера по цифровому маркетингу будет разработка и внедрение стратегий цифрового маркетинга для продвижения наших услуг в сфере недвижимости, увеличения узнаваемости бренда и привлечения потенциальных клиентов через различные онлайн-каналы.

**Обязанности**:

- Разработка и реализация комплексных цифровых маркетинговых кампаний, соответствующих целям компании, для продвижения услуг в сфере недвижимости на различных онлайн-платформах (сайт, социальные медиа, электронная почта и т. д.).
- Основное внимание уделяется стратегиям привлечения потенциальных клиентов, включая, но не ограничиваясь, разработкой и внедрением магнитов для привлечения клиентов, оптимизацией посадочных страниц и управлением кампаниями по привлечению потенциальных клиентов.
- Создание привлекательного и оптимизированного для поисковых систем контента для веб-сайта компании, блога, социальных медиа и других цифровых каналов для привлечения и вовлечения потенциальных клиентов.
- Управление и оптимизация учетных записей в социальных медиа (например, Facebook, Instagram, LinkedIn, Twitter) для увеличения числа подписчиков, вовлеченности и привлечения потенциальных клиентов.
- Использование платформ цифровой рекламы (Google Ads, Facebook Ads и т. д.) для проведения платных рекламных кампаний, отслеживания их результативности и оптимизации в целях получения максимальной отдачи.
- Проведение маркетинговых исследований и отслеживание тенденций в отрасли для выявления новых возможностей в области цифрового маркетинга и внедрения инновационных стратегий.
- Мониторинг аналитики веб-сайта, отслеживание ключевых показателей эффективности и составление отчетов для оценки результативности цифровых маркетинговых усилий.
- Сотрудничество с кросс-функциональными командами, включая продажи, дизайн и контент, для обеспечения согласованности маркетинговых кампаний и их соответствия бизнес-целям.
- Следование передовым практикам, инструментам и технологиям цифрового маркетинга для улучшения онлайн-присутствия и конкурентоспособности компании.

**Требования**:

- Высшее образование в сфере маркетинга, коммуникаций или родственной области.
- Подтвержденный опыт работы в цифровом маркетинге, желательно в сфере недвижимости.
- Владение инструментами и платформами цифрового маркетинга (Google Analytics, инструменты SEO, инструменты управления социальными медиа и т. д.).
- Глубокое понимание принципов SEO, SEM, маркетинга по электронной почте, маркетинга в социальных медиа и контент-маркетинга.
- Отличные навыки письменного и устного общения с способностью создавать убедительный и привлекательный контент.
- Аналитическое мышление и способность интерпретировать данные, выявлять закономерности и принимать решения на основе да


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