Paid Media Manager
5 days ago
**Responsibilities**
- Manage and execute paid efforts on social and digital channels (Google, Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, TikToK etc.)
- Implement and manage paid social & digital media driven campaigns using online platforms and tools including: Google Ads, Business Manager, Twitter Ads, LinkedIn Campaign Manager, etc.
- Display an in-depth understanding of the functionality and best practices of all major social & digital platforms
- Conduct keyword, trend and audience research
- Track and report performance regularly
- Develop strong working relationships with social vendors to stay up to date on new ad offerings and test opportunities
- Work with the analytics team and other senior levels of management to interpret social & digital metrics and identify key media successes and opportunities
- Manage large social & digital media campaign budgets in the Middle East and adjust/optimize as needed, providing key recommendations and learnings to account teams and clients
**Knowledge, Skills and Abilities**
- Bachelor’s degree or higher
- Digital or social certifications preferred
- 2+ years’ experience in media buying and strategy
- Proficiency with social & digital media technologies
- Experience with web analytics platforms
- A demonstrated passion for and understanding of social & Digital media platforms and their ad offerings
- Client service experience in an agency environment
- Detail oriented, well-organized professional who performs with a sense of urgency, and stays on schedule and on budget
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