Paid Search Executive
1 day ago
**Your Opportunity**
Join the fastest growing area of Bacardi by driving forward our Paid Search & eCommerce efforts in a growth region & own the day-to-day management of the paid search planning and execution for both on (Retailer) & off-platform (Google) activity in AMEA
This will be inclusive of owning the agency relationship, updating and optimising the strategy and constantly adapting plans to suit performance - under the guidance of the Performance Marketing Manager for EUR & RoW.
**About You**
You will ensure that our organization has the insights and processes to capitalise on consumer trends, ensuring we are winning in real moments that matter.
Building on solid foundations you are well on-track in becoming an expert in Paid Search; you are passionate about emerging technologies and broader performance marketing.
**Responsibilities**:
**With our Consumer at the heart, your key focus will be to**:
- Understand the set-up, analysis and optimising of large-scale paid search campaigns across key platforms, in particular Google, Amazon & eRetailers (Lazada, Shopee etc.)
- Support the Performance Marketing Manager by establishing yourself as the go-to point of contact for status updates on Search & eCommerce deliverables on a regular basis, including management of deadlines and Reporting for the AMEA region.
- Support the Performance Marketing Manager in collaborating with other marketing and commercial teams in the region on ensuring alignment on plans, including identifying content gaps that require filling to aid a seamless consumer journey
- Communicating and maintaining relationships with media-owners and retailers in the region
- Collaboration with the Regional Digital Marketing team in AMEA as key stakeholders, as well as in-market teams
- Concisely articulate performance updates to key stakeholders within the business
- Working with the media agency, create end to end process of activations and performance reporting including: Search Reporting Dashboards and Templates, Search Forecasting Methodology, Paid Search Integration with other Performance Media, Search Account Structure Templates, Paid Search and Paid Social Best Practices, POVs on the latest industry developments, or Optimization Roadmaps
- Regularly refreshing online store content to keep it up to date and seasonally relevant (Amazon, Lazada, Shopee)
- Stay up to date on emerging technologies within search and broader performance marketing, ensuring we are on any relevant alpha / beta
- Support the Performance Marketing Manager to ensure cross-pollination of best practice as well as consistency in strategy execution & reporting with wider Paid Search Primos.
- Set-up governance framework for activation of Paid Search in new and emerging markets
- Keep abreast of changing consumer trends, ensuring these are weaved into our search strategy
Skills and Experience
**The Skills & Experience needed to create your legacy**
- 1-2 years’ experience in paid search (PPC / Search Engine Marketing), and/or SEO / organic search at either a digital agency or brand
- Experience working with eRetailer search preferred
- Knowledge and understanding of eCommerce landscape in AMEA region
- You’ve got experience with bid management tools (e.g. Skai)
- Attention to detail is a must
- You are comfortable working with numbers and are able to gather actionable insights from data
- Have an adaptive style in being able to communicate often technical ideas in simple terms
**Personal Qualities**
- Passion for growth and improvement
- Naturally inquisitive
- A team player, who enjoys building strong working relationships with internal and external stakeholders
- A resilient self-starter that enjoys working within an ambiguous and fast changing environment
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We treat each other, and our communities, like Family. Always.
- Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
- Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list._
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