Assistant Marketing Manager

2 weeks ago

Media City, United Arab Emirates Samsung Electronics Full time

Position Summary

Responsible for providing support to the Marketing Manager in planning and executing effective marketing campaigns

Drive customer acquisition, retention, and engagement through strategic campaign management

Contribute to the overall success of the marketing department by ensuring seamless coordination of activities and delivering impactful results.

Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments (PR, digital, media, campaigns and etc.)

Role and Responsibilities

BTL, Events, and Retail Print Materials
- Oversee BTL activities, including events, promotions, and experiential marketing, to enhance brand visibility and engagement
- Coordinate the production and distribution of retail print materials, ensuring brand consistency and high-quality deliverables

Campaign Planning and Execution
- Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product
- Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points
- Assist in the execution of marketing campaigns across various channels, ensuring timely and effective implementation
- Monitor campaign performance, analyze data, and provide regular reports to the Marketing Manager and upper management to evaluate effectiveness and identify optimization opportunities
- Continuously refine and improve campaign strategies based on insights and market trends

Trade-in Campaign Management
- Manage trade-in campaigns to drive customer churn in and reduce churn out.
- Develop targeted promotional strategies and incentives to encourage customer loyalty and increase trade-ins
- Monitor campaign effectiveness and adjust strategies as needed to maximize results
- Report campaign status and results

Collaboration and Communication
- Work closely with cross-functional teams, such as creative, sales, and product development, to ensure alignment and seamless execution of marketing initiatives
- Foster strong relationships with external agencies and vendors, effectively managing partnerships to deliver projects within budget and timeline constraints

Market Research and Innovation
- Conduct market research and competitor analysis to identify emerging trends and opportunities
- Stay updated on industry best practices and new marketing techniques, bringing innovative ideas to enhance campaigns and strategies

Strategy Alignment and Reporting
- Contribute to the development and alignment of marketing strategies with overall business objectives

Skills and Qualifications

**Requirements**:

- Minimum 5 to 7 years of relevant experience in a multinational company, advertising agencies, FMCG or Consumer Electronics
- Hands on experience in events planning & execution in UAE and/or GCC
- Ability to perform and work as a team player under strict deadlines
- Self-starter being able to work under minimum supervision
- Excellent quantitative aptitude, commercial acumen, good persuasion skills and assertive nature
- Thorough understanding of marketing and negotiating techniques
- Self-motivated with a results-driven approach
- Aptitude in delivering attractive presentations
- Willing to travel across the GCC
- Fluency in both Arabic and English

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