Assistant Manager, Retail Marketing
6 months ago
Position Summary
Role and Responsibilities
- Monitoring KPIs and metrics to evaluate the effectiveness of strategies and initiatives
- Utilize sales data & market insights & Identify retail opportunities to drive sell-out, display optimization for right assortment and enhance profitability.
- Assess store performance, SKU Run rate, Dead SKU Tracking, Battle maps etc.
- Promoter Deployment & Performance Review
- Timely & Planned actions for EOL clearance & tracking of display units
- ASM Effectiveness:
Store Sell out performance (Promoter & Non-Promoter Locations)
Display enhancement
Retail Store operations
- Plan and execute retail operations with Key accounts (Organized Retail, Brand-Store’s, Showrooms)
- Implementing operational plans to ensure smooth functioning of Retail operations, including:
Inventory Management
Logistics
Compliance
- Steer efforts to achieve weekly, monthly, quarterly and annual in-store display share & flooring targets
- Facilitate decision making by senior management on Retail & Flooring strategies to meet demands of accounts by providing market inputs and recommendations associated with channel experience and end customer feedback
- Build strong long term relationships with Organized Retail accounts, at all levels
- Manage and monitor budgets allocated
Skills and Qualifications
- 5-7 years of experience in Retail Marketing, Data Analysis & Visual Merchandising
- GCC / UAE market knowledge is essential
- Ability to interpret complex data sets, extract meaningful insights and identify trends & patterns relevant to retail operations & sales performance
- Understanding of the Consumer Electronics market dynamics and technology
- Strong interpersonal, negotiation and communication skills
- Ability to effectively present information to top management, public group and or client
- Outstanding presentation and interpersonal skills
- People management (Internal & External - Partners, Distributors and Agencies)
- Solid understanding of product technology and passion for technology
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